Macroblock is exhibiting innovative LED driver IC solutions for automotive lighting and cockpit display applications at CES 2024, the most powerful tech event in the world. Don't miss this opportunity to see Macroblock’s cutting-edge technologies in action at booth 3161, West Hall, Las Vegas Convention Center, from January 9th to 12th. Macroblock underscores its commitment to pushing the boundaries of innovation in the automobile industry with the theme for the event, "Drive to Level-Up Transformation."

Fig. 1 Macroblock Booth at CES 2024

The demonstration zones are separated into the exterior and interior parts of the vehicle.

For the exterior parts:

Emblem Light
Macroblock showcases LED driver IC solutions that include MBI1841Q and MBI1838Q. These solutions feature a wide output current and sustaining voltage that provides flexibility in controlling luminance. The MBI1841Q also includes different dimming control and built-in control patterns for variable lighting effects. Additionally, the MBI1841Q has full LED protections and error message feedback for improved safety of vehicles.

Interactive LED Matrix Display / Grille Light in the Front
Macroblock first debuts revolutionary LED matrix displays on vehicles with LED driver IC solutions that include the MBI5353Q, MBI5780Q, and MBI5989Q, which offer premium visual performance with a maximum 16-bit grayscale and 8K refresh rate. They allow for real-time interaction between cars and passengers, such as displaying messages, emojis, or animations. They also enhance safety and efficiency by communicating information such as speed, braking, or turning signals. As a result, these solutions are not just limited to LED matrix displays, but also grille light applications, facilitating safe and interactive communication between vehicles and pedestrians on the road.

Fig. 2 Macroblock Demo at CES 2024_Emblem Light and Interactive LED Matrix Display in the Front

LED Headlamp (High Beam / Low Beam / Daytime Running Light (DRL))
Macroblock demonstrates LED driver IC solutions that include the MBI6671Q for High Beam and Low Beam, and the MBI6671Q, MBI6665Q, MBI6657Q, and MBI6659Q for DRL. The MBI6671Q for High Beam and Low Beam features an external MOSFET for better efficiency and heat dissipation, as well as the ability to drive higher output power. It also supports multiple topologies including BOOST, BUCK, BUCK-BOOST, and SEPIC. For DRL, Macroblock showcases various LED driver IC solutions, including the MBI6671Q, MBI6665Q, MBI6657Q, and MBI6659Q, with features such as simple circuitry, error message feedback, and support for various topologies. These solutions demonstrate how Macroblock's LED driver ICs can provide reliable, efficient, and flexible automotive lighting systems.

Fig. 3 Macroblock Demo at CES 2024_LED Headlamp

LED Matrix for Adaptive Driving Beam (ADB)
With Macroblock's MBI6353Q, you can enjoy the benefits of Adaptive Driving Beam (ADB), the most advanced lighting solution for vehicles. The MBI6353Q can control up to 192 pixels with high brightness and contrast, and deliver smooth low-grayscale performance with hybrid dimming technology (PWM/ PAM). The ADB system, which combines Macroblock's LED driver IC, LEXTAR's lighting system, and ELAN's ADAS technology, can automatically adjust the beam pattern to avoid dazzling other drivers, while enhancing your visibility and safety. The ADB system is easy to integrate and offers optimal performance for drivers.

Fig 4. Macroblock Demo at CES 2024_LED Matrix for ADB

Full-Width Rear Light / Interactive LED Matrix Display in the Back
Macroblock demonstrates LED driver IC solutions, MBI5353Q, MBI5780Q and MBI5989Q, for revolutionary and interactive LED matrix displays in the back of vehicles, offering premium visual performance with a maximum 16-bit grayscale and 8K refresh rate. They allow real-time interaction between cars and passengers, such as displaying autonomous driving, traffic conditions, warning and reminding messages, charging status, braking or turning signals.
 

For full-width rear lights, Macroblock presents its solutions namely the MBI6353Q and MBI1841Q. The MBI1841Q comes with built-in control patterns and allows for different dimming controls to create variable lighting effects such as fading, running or flashing, adding a touch of style and personalization to the rear of the vehicle, improving overall visibility and safety on the road.

Fig. 5 Macroblock Demo at CES 2024_Interactive LED Matrix Display in the Back

For the interior part (in-vehicle display):

FALD (Full Array Local Dimming) mini-LED Backlight for Cockpit Display / Steering Wheel Assistant Display
Macroblock, in partnership with JS Optoelectronics and Enflex, offers FALD (Full Array Local Dimming) mini-LED backlight driver IC solutions for various in-vehicle displays, such as cockpit displays. The MBI6353Q, MBI6329Q, and MBI6306Q feature flexible dimming zones, with demos displaying up to 576 zones. The MBI6353Q provides high luminance with a wide output current and excellent low-grayscale performance using hybrid dimming technology (PWM/ PAM). The MBI6306Q's glass substrate applicability adds further flexibility to cockpit display designs. In addition, this series of FALD mini-LED backlight driver IC solutions are applicable for steering wheel assistant display with higher brightness and contrast, making the display content clearer and not affected by sunlight or other light sources. Overall, the Macroblock LED driver IC solutions provide superior image quality, higher contrast ratios, and high reliability, which are critical benefits for in-vehicle display, placing Macroblock at the forefront of innovation.

Fig. 6 Macroblock Demo at CES 2024_FALD mini-LED Backlight for Cockpit Display / Steering Wheel Assistant Display

micro-LED Display for Digital Side Mirrors
Macroblock debuts the latest common cathode LED driver IC, MBI5780Q, for micro-LED displays used in digital side mirrors. The MBI5780Q is equipped with a common cathode and features power-saving capabilities, making it an energy-efficient solution. Furthermore, the anti-glare and sunlight-readable technology ensure that the display remains visible even in bright outdoor conditions. The MBI5780Q also provides superior visual performance with a maximum 16-bit grayscale, ensuring high-quality and reliable performance for digital side mirror applications.

Fig. 7 Macroblock Demo at CES 2024_ micro-LED Display for Digital Side Mirrors

Head-Up Display (HUD)
Macroblock demonstrates the Head-Up Display, partnering with LEDYoung, with local dimming LED backlight technology, MBI6353Q, to enhance the benefits of HUDs with flexible dimming zones, hybrid dimming technology, and excellent low-grayscale performance. The demo with 384 dimming zones creates a more precise, localized dimming effect and provides high contrast with deep blacks and brighter whites, ensuring that all information displayed is easily visible in any lighting conditions.

Fig. 8 Macroblock Demo at CES 2024_ Head-Up Display

Charging Station Commercial LED Display
Macroblock offers both common anode and common cathode LED display driver IC solutions, such as MBI5264, MBI5253, MBI5754, and MBI5762, which are suitable for fine pitch commercial LED displays (P0.7~P2.0) for short viewing distance. These solutions deliver premium visual performance with a maximum 16-bit grayscale and 8K refresh rate, ensuring that your display can show clear and vivid images and videos. With Macroblock's LED driver IC solutions, you can enhance your charging station's attractiveness and functionality with a stunning LED display.

Fig. 9 Macroblock Demo at CES 2024_ Charging Station Commercial LED Display

Macroblock's LED driver ICs for automotive applications are designed to provide superior lighting and display systems for electric vehicles and future cars. With strict quality control, certifications such as AECQ-100 and ongoing ISO26262, and global recognition and adoption by leading car manufacturers, Macroblock's LED driver ICs aim to transform the way we drive. We invite all visitors and customers to stop by our booth at CES 2024 or follow us through our official website and social media for the latest updates.


 

TrendForce 2023 Global Automotive LED Product Trend and Regional Market Analysis
Release Date:
1. PDF (166 Pages)- 30 June 2023
2. EXCEL- 30 June 2023 and 31 December 2023
Languages: Traditional Chinese / English

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