Eliminates Initial Cost Barriers and Continues to Drive LED Adoption
 
Cree, Inc. (Nasdaq: CREE) introduces the industry’s first LED downlight designed to deliver specification-grade lighting performance with pricing to match the everyday price of incumbent technology fluorescent grade downlights. With initial models designed to replace 18 and 26 watt fluorescent downlights, the KR Series is at least 35 percent more efficient than incumbent fluorescents and is designed to last up to five times longer.

“The innovative Cree KR Series truly goes head-to-head with the initial cost of fluorescent downlights,” said Christopher Ruud, vice president global sales, Cree lighting. “When you factor in the increased energy savings, long lifetime and aesthetic appeal, it leaves us wondering why anyone would ever specify a CFL downlight again.”

Designed for new construction, the new cost-effective six-inch downlight features line voltage dimming to five percent, as well as multiple color point, light output and specification-grade reflector options. The KR Series features Cree TrueWhite® Technology – a revolutionary way to generate white light with LEDs. Cree TrueWhite® Technology delivers high efficiency with beautiful light characteristics, while maintaining color consistency over the rated lifetime of the product. The new downlight is available in 2700K, 3000K and 3500K color temperatures, all with 90 CRI to enable beautiful, efficient, color effective light. Designed to last 50,000 hours, the KR Series features a five-year warranty.

Cree KR Series LED Downlight is sold through Cree lighting sales channels with sample quantities targeted for availability in May 2012.

The KR Series will also be demonstrated at the Cree lighting booth #3008 at Lightfair International in Las Vegas, May 9-11.