Brand Neue Corp. ("Brand Neue" or the "Company") today announced the execution of an agreement (the "Agreement") to become the exclusive distributor of Luma Vue, Inc. ("Luma Vue") advanced LED lighting products and lighting systems in Canada.

Under the terms of the Agreement, Brand Neue will act as sole Canadian retail and commercial distributor for three years, with an option to renew, for all Luma Vue products including LED frames, panels, tubes, refrigeration and warehouse lighting, billboard lighting, street and parking lighting, signs and a comprehensive range of indoor and outdoor lighting bulbs, tubes and solutions.

On the heels of the Copenhagen Climate Change Conference, the timing of the Agreement couldn't be better for the Company and for LED technology. At a time when both media headlines and a collective consumer conscience are preoccupied by green product solutions at all levels, the onus is on retailers and manufacturers, to find environmentally-friendly and sympathetic alternatives to satisfy demand. On average, LED lights operate at approximately 80-percent efficiency; that is they convert about 80-percent of electrical energy into light energy, losing the remaining 20% to heat. Traditional incandescent light bulbs average 20-percent efficiency, losing up to 80-percent of electrical energy to heat instead of light. Notwithstanding the benefits of reducing ambient heat, the downstream benefits of drastically reduced energy consumption are incalculable.

"Already we are experiencing extraordinary interest in Luma Vue products, from both retail and commercial users. We anticipate high sales volumes and should be in a position to release news of initiating orders in the coming weeks," says Brand Neue CEO and Chairman, Adi Muljo.

About Luma Vue
Luma Vue, Inc. is a China-based advanced LED light manufacturing company specializing in a broad range of LED light bulbs and tubes, frames, panels, and a range of indoor and outdoor lighting. Luma Vue products are available currently in the United States and enjoy wide consumer appeal.

About The Company
Brand Neue Corp. is a product innovation company dedicated to globally sourcing, developing, marketing, licensing and distributing innovative new products to food service, retail, manufacturing and industrial application clients worldwide.