One of the world’s most famous street in Paris, the Champs Elysees has been illuminated this year again with a stunning display of fuchsia festive lights thanks to GE Lighting, which has been a partner of this annual event since 2002.

More than 2 kilometres of the tree-lined street linking the Arc de Triomphe to Concorde have been illuminated using a combination of GE’s Constant Color CMH lamps as well as LED technology. More than 400 trees, including both rows of trees lining the avenue, have been lit up to sparkle in a “glittering forest of fuchsia”. A second line of 120 trees in the inside row are decorated with 30,000 dynamic flashing lights to represent the "light from falling stars".

Supplying ceramic metallic hallide lamps, which allow a 70 % energy saving, together with efficient LED technology enables GE Lighting to provide energy efficient illumination of the Champs-Elysées in line with the company’s principles of ecomagination. The festive lights were switched by Charlotte Gainsbourg at a ceremony on 23rd November attended by the Mayor of Paris, Bertrand Delanoë. During the Illuminations, the number of pedestrians visiting the famous avenue is expected to rise from an average of 300.000 to 500.000 every day reaching over a million on December 31st. Popular French celebrities including Liza Minelli, Johnny Halliday, Monica Belluci, Vanessa Paradis and Marion Cotillard attended the illumination ceremony.