After Samsung’s video of LED-equipped sheep flock to promote its new LED TVs, Honda has followed suit in the innovation with the upcoming commercial for its new Insight.
In the commercial which is called “Let it Shine”, viewers can see a gigantic animated Lite-Brite created by a bank of Insights parked in a grid near the mountains as pixels in a giant LED-like display. When sun set down and the night fell, thousands of LED headlights begin flickering on and off to create a cutesy animation to the tune of "This Little Light of Mine".