Lite-On Group announced a full range of “Love the Earth, beginning with LED” illuminating products, together with its subsidiary companies. Lite-On Group CEO David Lin indicates that LED illuminating products are estimated to contribute NT$4 billion to the Lite-On Group’s revenue in 2009 and that figure is expected to multiply in the following year.
Lite-On Group exhibited a total of 37 new LED products including indoor and outdoor lighting, signage, LED automotive lamp modules and backlighting for 3C applications, such as notebook PC, mobile phones and LED TVs. Lite-On is now the largest white LED backlight supplier in Taiwan.
Raymond Soong, Chairman of Lite-On Group, remarked that the group will capitalize on its vertically-integrated supply chain and strong distribution channel in the Europe, America, Africa and Asia markets, and aggressively take advantage of the Greater China Market.
The Lite-On group invested in Leotek in 2007 to take full advantage of long-term prospects for indoor and outdoor LED illuminating business. Leotek’s illuminating products are being installed globally and its traffic and transit products enjoy market share of about 30% in the United States. Over 350 thousand Leotek LED traffic and transit modules are installed annually, including reaching almost 100% penetration in San Francisco. Leotek’s street lights have been installed in more than 200 cities in the United States, including being the major qualified supplier of street lights to Los Angeles, with 140 thousand units sold within 5 years. Meanwhile, Leotek is the main supplier to South Africa, where it enjoys a 50% market share. Chairman of Leotek, Angela Huang said that the company is also aggressively moving into the Asia markets, having secured a sizable contract to supply traffic lights in Mumbai recently.
Following years of cultivating distribution channels in the China market, Leotek, Lite-On’s subsidiary, secured a sizable contract to supply thousands of LED street lights across China, including in Shandong, Jiangsu, Guangzhou, and Jiangxi. The Lite-On Group is now aggressively pursuing opportunities in China’s 10 largest cities for tens of thousands of street lights in each city, helping to transform the Lite-On Group from a 4’C company into a major member of the Green Energy Industry.
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