Cree Inc. and the China Associate of Lighting Industry (CALI) announce that the first Cree Cup – Creative LED Lighting Design Contest has officially launched in Mainland China, Hong Kong, Macau and Taiwan. The contest, the first of its kind among university students in these regions, seeks to cultivate innovation and support promising talent in the field of LED lighting design.

“LED lighting is an important element of China’s energy-efficient future,” said Greg Merritt, Cree vice president of corporate marketing. “This is part of our strategy to accelerate the adoption of LED lighting.”

Jointly sponsored by CALI and Cree, the contest brings together executives from CALI, Cree and Shanghai Optoelectronics Trade Association (SOTA), as well as senior professors from various universities, including Tsinghua University, Tongji University and Tianjin Polytechnic University to serve as the official organizing committee. The committee anticipates that the contest will draw responses from approximately 1,000 students in more than 30 universities. Entry registrations are now being accepted for the contest, and the registration deadline is September 30.