LED TV is taking the world by storm and TV brand vendors are rolling out series of new models in the second half of the year, which fueled the decline of LED TV prices. Market outlook is fairly upbeat – total LED TV shipment for 2009 is estimated at 3.1 million units, and this figure is forecast to grow ten-fold to 30 million units in 2010.

Samsung LED TV sales continue to skyrocket since its initial launch early 2009 – up to July 2009, its global sales hit a record 700 thousand units. LG followed suit and unveiled its LED TV in June, with sales forecast of 400 thousand units in the second half of this year, LG is poised to see exponential growth of 5 million units in 2010. LG is very optimistic about the LED TV market, and estimates that global LED TV market will reach 3.1 million units in 2009. According to industry research institute WitsView, the average price of 55-inch LED TV slid to $3,500, while the 47-inch models tumbled to $1,838. Despite a notable price gap between LED TVs and conventional LCD TVs, LED TV prices have fallen to an acceptable range, and the market is well-poised to witness explosive growth in 2009 and 2010.