Theatre Le Grand Rex, Paris, France, partnered with Daktronics Inc. of Brookings, S.D. (NASDAQ-DAKT) to light up the façade of its famous, historic building that was built in 1932.

Daktronics manufactured and designed two vertical displays, featuring the latest LED video technology that replaced fixed banners, previously used for promotion. The displays are approximately 11.8 meters high by 2.7 meters wide (39 feet high by nine feet wide) with pixels on 23 millimeter spacing.

Three custom, curved LED displays were also installed horizontally, mimicking the façade of the building, the displays measure approximately 1.83 meters high by 25 meters wide (six feet high by 82 feet wide).

Not only are the displays relatively light, they also can be serviced from the front. A huge advantage, as displays with access to the back on that type of installation is difficult to construct.

"I'm proud to have worked with this historical theatre on such an amazing project," said Alain Castelbou, Daktronics France, Sales Manager. "Everything looks great. It couldn't have turned out any better."

Every hour a theme will repeat on the two vertical displays. The content will relate to the current season, displaying snow falling, a beach, underwater views and blooming flowers. All of the displays will also provide information to customers about events, concerts and movies, currently playing or soon to come.

"Le Grand Rex wanted their displays to not only share information such as show-times and dates, but also to exhibit entertaining and dynamic content to attract tourists," said Stef Manning, Account Manager, Keyframe. "The content we produced for the theatre was meant to do just that by incorporating 3D characters that interact with and move between all of the displays. What we produced was well received, and I anticipate future content requests."