Philips to expand its LED product lineup in South Korea

The leading global LED lighting company Philips plans to expand its LED product lineup in South Korea, the company begins releasing affordable LED lamps, targeting Korean households.

Philips stressed that although the market for home LED lighting currently takes up 1 to 2 percent of the whole market for home lights, it is expected to expand at a rapid speed. Philips will do its best to boost the commercialization of LED lights.

Philips began selling LED bulbs in Korea’s local discount chains in April this year, getting a lead on its rivals. Not long after, the local company LG Electronics and Samsung Electronics followed suit.

Philips also announced that it will strengthen its LED lamp product lineup, adding LED lamps optimized for offices, stores and street lights.

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