Leedarson, GreenWave Reality and NXP Illuminate the Home with Advanced Smart Lighting Solution

Leedarson Lighting will be demonstrating a smart lighting solution with a wide-range of intelligent CFL and LED light bulbs CFL, LED lamps and fixtures, empowered by lighting technology from NXP and intelligent lighting platform from GreenWave Reality, at the Hong Kong International Lighting Fair. The smart lighting solution enables consumers to control their lighting via remote control, smartphone applications or in-home sensors that detect changes in motion or lighting conditions, all without requiring any rewiring of the home.  The result is that consumers can have complete control over their lighting with the ability to remotely turn lights on and off, and dim them, empowering them to reduce energy costs and improve their lifestyle.

Leedarson Lighting, a leading manufacturer of energy-saving lighting products lights shipping more than 23 million top-quality CFL, LED lamps and fixtures each month, utilizes NXP GreenChip and GreenWave Reality technology in its currently available products:  A19, BR20, MR16, downlight, LED tubes and panels. During the Hong Kong International Lighting Fair, held October 27-30, 2011, Leedarson Lighting (Booth 1C-C16) will showcase the intelligent lighting solution running approximately 100 smart, connected bulbs. The booth will also feature a Smart Lighting showcase that will include a Smart Home, Smart Hotel, Smart Shop and Smart Office.

“At Leedarson Lighting, our primary goal is to provide customers with the most efficient, scalable, reliable and affordable lighting solutions. Smart lighting networks allow consumers and businesses to take energy management and conservation one step further through active management and control of their lighting networks,” said George Xu, deputy general manager of Leedarson Lighting. “Leedarson Lighting is responsible for the production of terminal products and actual application in lighting management, empowered by lighting technology from NXP and intelligent lighting platform from GreenWave Reality”.

Leedearson Lighting is committed to further development of its smart lighting products through continued research and production of remote controllable lights for most of its product lines. Products will be available in early first quarter 2012.

About Leedarson Lighting

Leedarson Lighting is committed to offer end-to-end private label services in energy saving lighting. By strong vertical integration in lighting industry value chain, Leedarson can keep costs down, shorten delivery time, and offer excellent after-sales service.  With decades of experience in lighting and business running in more than 100 countries and areas, Leedarson Lighting provides industry leadership in:
1.    First-rate services for chain stores and top lighting companies
2.    Strategic alliances with patented LED device partners.  Through close corporation with international famous LED device suppliers, Leedarson Lighting offers the products with more competitive price and unique design with intellectual property protection;
3.    Unmatched R&D capabilities with keen market sense to produce excellent optical design, thermal design and outlook design.

About NXP Semiconductors

NXP Semiconductors N.V. (NASDAQ: NXPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications.  A global semiconductor company with operations in more than 25 countries, NXP posted revenue of $4.4 billion in 2010.

About GreenWave Reality

GreenWave Reality is a global innovator in the emerging Smart Home Services market including energy management and visualization, intelligent, connected lighting, home monitoring, and other advanced services. GreenWave Reality provides an affordable, easy-to-use, standards-based platform that allows utilities, service providers and retailers to enhance their relationship with consumers and better balance energy on the grid while consumers can conserve energy with a minimal impact to their lifestyle by easily monitoring and controlling their appliances, connected lighting and home monitoring services. GreenWave Reality’s funding is led by Craton Equity Partners, a Los Angeles-based cleantech fund, and has also received support from the Singapore Economic Development Board (EDB). GreenWave Reality has offices worldwide including Copenhagen, Denmark, Irvine, and Singapore.

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