Research and Markets has announced the addition of the "OLED Displays and Lighting Market to 2020 - Technological Innovations Lead to Cost Efficient Products and New Aesthetics" report to their offering.

GBI Research, a leading business intelligence provider, has released its latest research, OLED Displays and Lighting Market to 2020 - Technological Innovations Lead to Cost Efficient Products and New Aesthetics. The report gives an in-depth analysis of the global Organic Light Emitting Diodes (OLED) market for displays and lighting, covering four major regions - North America (USA and Canada), Europe, Asia-Pacific.

The report covers market revenue forecasts for the OLED market (Displays and Lighting) from 2005-2020 It also provides market revenues breakdown for displays by application types; Cell Phones, Televisions, IT Monitors and Others and technology type; Passive Matrix Organic Light Emitting Diode (PMOLED) Displays and Active Matrix Organic Light Emitting Diode (AMOLED) Display.

Global Organic Light Emitting Diode (OLED) Lighting Market holds Enormous Revenue Potential with Dramatic Growth to Reach $8.3 billion by 2020

OLED lighting has potential as a promising next generation technology. The global OLED lighting market was valued at $12.7m in 2010 and is further expected to grow at a CAGR of 92% during 2011-2020 to reach $8.3 billion by 2020. OLED lighting has potential applications in specialty lighting, architecture lighting, back lighting, signage and general illumination.

The primary revenue driver for OLED lighting is expected to be specialty lighting, which is expected to contribute almost 38% of the overall OLED revenues by 2020. Some of the applications that OLED lighting is targeting are also served by fluorescent lamps, which make OLED a replacement technology; the new technology is also expected to be competitive with light emitting diodes (LED).