Light-Based Technologies Refreshes Brand with Official Change to Primary Logo and Website

After considerable research, planning and development, Light-Based Technologies Inc. (LBT) is pleased to announce the unveiling of a significant update to their corporate imaging coinciding with the re-launch of their website, www.lightbased.com. A key component of LBT’s new image is their new logo that is intended to reflect LBT’s focus on new and innovative functionality for the general lighting Solid-State Lighting (SSL) industry.

The new-look website clearly states the benefits of LBT’s products and technologies, while delivering easy access to the information required to evaluate and design with the LB4 family of lighting application specific integrated circuits. In addition, it facilitates contact and interaction with the various departments of the company for all stakeholders.

“I feel this new brand does a better job of communicating who we are and what we do,” says Jeanette Jackson, CEO of LBT. “This rebranding was part of a comprehensive process to re-focus on our core value propositions and increase our commitment to meeting the needs of our customers. The pace of innovation driving SSL forward is very exciting and provides great opportunities for our solutions to add value in this disruptive time for the lighting industry.”

ABOUT Light-Based Technologies
Light-Based Technologies has been in operation since 2004. Based in Vancouver, Canada, Light-Based Technologies has focused its efforts on the research and development of unique control solutions for the Solid State Lighting industry. With the imminent release of their latest integrated circuits, the LB4 family, Light-Based Technologies is dedicated to fine-tuning complementary technologies that take advantage of the simplicity and power of its core control technology.

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