San Francisco-based LED lighting company Lemnis, Inc , recently has rolled out three new lines of Pharox-brand LED replacement bulbs and seen a 500% increase in sales over average weekly sales based on the new every-day low pricing.

The lowest-priced bulb, the 200-lumen Pharox BLU, broke the $5 price point with a suggested retail price of $4.95(1) sold exclusively through pharox-led.com.

The Pharox XL 200 is priced at $8.95 and the XL 300 is $11.95. Finally, the Energy Star-qualified Pharox PRO bulbs (coming soon) are designed with the commercial and rebate-driven customer in mind and will carry a 5-year replacement guarantee.

The Pharox BLU 200-lumen model is a "no frills," non-dimmable consumer LED. It comes with a one-year warranty. The next step up in lumens is the 350-lumen Pharox BLU bulb with a suggested retail price of $6.95, also with a one-year warranty. The Pharox BLU line is only available at pharox-led.com. These low-lumen bulbs can be useful in many areas of the average home: in a bedside lamp, in reflective cans over kitchen counters or in recessed cans in a hallway.

All three lines – Pharox BLU, Pharox XL and Pharox PRO (due out later this year) – offer customers what they need from an LED bulb without piling on added cost for features that aren't necessary for their situation.

The three lines of Pharox LED replacement bulbs offer consumers of all stripes the same reliability they expect from incandescent bulbs with vastly increased life expectancy and vastly decreased energy usage. A typical 40-watt incandescent bulb costs approximately $5.69 per year to use at $0.13 per kWh, three hours a day. The equivalent Pharox 350 lumen bulb (BLU, XL and PRO) costs just $0.85 per year in energy use. As these durable LED bulbs last between 15,000 – 35,000 hours, in most cases they pay for themselves in less than two years and keep on paying for years after.