Royal Philips  has announced it will phase out the supply of its trade range of incandescent Softone bulbs to its New Zealand electrical wholesalers from October 1. Philips is the first lighting company in New Zealand to make this move, reflecting its commitment to driving the uptake of energy-efficient lighting locally.

“While New Zealand has not introduced regulation to phase out incandescent bulbs as many other countries around the world have, we believe it is our responsibility as a market leader to help drive the shift to energy efficient lighting, which is good for our partners, consumers and the environment,” said David Procter, Marketing Manager, Philips Lighting New Zealand.

“With lighting making up around 12 per cent of the average New Zealand home’s electricity bill, converting to energy efficient lighting is one simple and effective way to reduce overall energy consumption and costs,” said Procter.

Philips expects the phasing out of incandescent bulbs in electrical wholesale channels, together with the reducing cost and wider availability of next generation LED lighting in mainstream channels, to help drive further uptake of LED lighting in particular.

Philips’ range of LED light bulbs use up to 80 per cent less energy, and can last up to 25 times longer, than incandescent bulbs. This translates into long-term power savings for customers and environmental benefits from lower CO² emissions and less wastage.

In addition, with modern LEDs customers do not have to compromise on quality and style. They produce a warm, white light and have been designed to resemble traditional light bulbs. They are compatible with many existing light fittings (including GU10, MR16, screw or bayonet cap sockets) making it hassle-free to make the switch.

Philips has already seen a significant rise in LED sales in New Zealand over the past two years as businesses and consumers become more aware of the benefits of switching to LED.