Razer, the world leader in devices and software for its globally connected community of gamers, announces the launch of the world’s smartest wristband, the Razer Nabu.

The Razer Nabu is a revolutionary wearable technology that delivers notifications from a smartphone right to one’s wrist and tracks selected personal information. More impressively, it is also an open platform that third-party applications can exploit to create novel experiences for users, applying personal, physical and geographical opt-in data.

Razer Nabu notifying incoming phone calls. Click image to see the smartband in action. (Razer/LEDinside)

The Razer Nabu has three core features:

1. Notifications on Your Wrist

The Razer Nabu has two OLED notification screens – a Public Icon Screen and a Private Message Screen. The Public icon screen – located on the top of the wrist – notifies users of incoming calls, texts, emails and app updates via notification icons. The Private message screen – located on the inside of the wrist – provides detailed information of texts, emails, bio data and other updates that can only be viewed by the user.

2. Advanced Sensors to Track Data for Self Analysis

The Razer Nabu has advanced sensors for data tracking, including location information, bio data feedback (steps walked, distance traveled, stairs climbed, etc.), sleep data, band-to-band communication and much more, collected on an opt-in basis for users to better understand and adjust their daily activity. An included utility app can customize the type of data collected and can set permissions for the data to be shared.

Razer Nabu notifying incoming phone calls. (Razer/LEDinside)

3. The First Truly Social Wearable

The Razer Nabu’s band-to-band communication abilities allows for social discovery. Find nearby friends, mutual acquaintances and more based on user-defined settings.

The collected data as well as pre-configured capabilities and gestures on the Razer Nabu will be available on an open development platform to allow first- and third-party developers to update existing apps or build new ones to create new types of personal and social experiences for Razer Nabu wearers and third-party app users.

“Smart watches in their current form are too bulky and fitness trackers are easily forgotten after the initial novelty wears off—we have fixed all of that,” notes Min-Liang Tan, Razer co-founder, CEO and creative director.  “The Razer Nabu provides a revolutionary new platform that bridges the divide between so-called smart watches and fitness bands. It delivers only the information you need, collects data that you want, and deepens your social interactions. Most excitingly, with our open platform, developers can utilize data collected by the Nabu to deliver incredible experiences to individuals via mobile or desktop apps—social or otherwise.”

The Razer Nabu comes with a downloadable utility app available on both iOS and Android devices—a one-stop destination for band settings, profile ID, notifications received, opt-in data, app synchronization and more.

Razer Nabu notifying incoming phone calls. (Razer/LEDinside)

The Razer Nabu will be available for sale worldwide in late Q1 2014 (retail price, TBD), while developers can sign-up now and get the band at the developer’s price of US$ 49.