Samsung continues to expand the market of its cinema LED display Onyx and the screen has landed in Australia for the first time at HOYTS Entertainment Quarter in Moore Park, Sydney. The new installment features Samsung’s latest 14-meter Onyx Cinema LED screen. Another 10-meter Onyx screen will also be installed at HOYTS Highpoint in Melbourne, Australia, by March 2020.

(Image: Samsung)

“As the cinema landscape continues to evolve globally, theaters are looking for new ways to enhance the movie-going experience,” said Hyeseung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “With Onyx, we are aiming to provide our entertainment partners and their customers a visual experience unlike any other. We are excited to partner with HOYTS to help showcase what we can offer in terms of theatrical picture quality and provide viewers with an experience that will bring them back to the cinema again and again.”

HOYTS has more than 50 cinema locations across Australia and New Zealand. The newly renovated HOYTS Entertainment Quarter in Moore Park, Sydney, will act as HOYTS’ flagship cinema location, hosting major Australian blockbuster premieres and red-carpet events.

Samsung’s Onyx Cinema LED screens deliver unparalleled picture quality, performance and reliability. The display installed at HOYTS combines 4K resolution, HDR picture quality and peak brightness level of 146fL – nearly 10 times greater than what is possible with the standard projector technologies.

Samsung’s Onyx LED screens are installed in several major cities across the world, through partnerships with Pacific Theaters in Los Angeles, USA, Capital Cinema in Beijing, China and Arena Cinemas’ Sihlcity theater in Zürich, Switzerland.