As COVID-19 sweeping across the world, most large scale activities have been cancelled, rescheduled or moved online. So are the fashion events. Milano Fashion Week is now hosted entirely online from July 14 to 17 and people in the city can see the shows on the large LED signage provided by Samsung hanging on Duomo Cathedral.

(Image: Samsung)

By moving the showcase online, the organizer of the event, the National Chamber of Italian Fashion and Urban Vision, streaming partner of the Milano Digital Fashion Week, hopes to offer fans of fashion and design a sense of hope and inspiration in these challenging times. Samsung firmly believes in using technology to connect people to exciting experiences just like this, which is why the company has made available the MAXI LED placed on the Duomo Cathedral to livestream this year’s showcase also in the city’s most iconic square.

Located on a temporary façade attached to the famous Duomo Cathedral, Samsung’s LED signage offers passers-by the next best thing to experiencing Fashion Week in person.

(Image: Samsung)