Image: LG

LG has entered a multi-year partnership with the NFL's Dallas Cowboys and has completed its first installation at AT&T Stadium in Arlington, Texas, according to a press release.

LG is now "Official Display Partner of the Dallas Cowboys" in a deal that includes AT&T Stadium along with Cowboys training facility and corporate headquarters The Star, located in Frisco, Texas.

The initial installation includes seven MAGNIT Micro LED walls installed in the Bank of America Founder's Club at AT&T Stadium during a refresh project in preparation for the 2026 FIFA World Cup.

The stadium's suites feature more than 600 LG 4K commercial displays.

Additionally, LG's U.S. Home Entertainment Division has been named "Official TV Partner of the Dallas Cowboys" and is providing digital advertising throughout AT&T Stadium for all preseason and regular season games along with other Cowboys sponsored events, such as concerts, rodeos and motorsports shows.

"LG's innovative display technology has ushered in a new era in the evolution of Micro LED displays, and we are proud to have these displays installed at AT&T Stadium, home of the Dallas Cowboys," David Bacher, head of marketing for LG Business Solutions USA, said in the release. "Over the course of our new multi-year partnership, we look forward to introducing fans to even more of our award-winning display technology and solutions."

TrendForce 2025 Global LED Video Wall Market Outlook and Price Cost Analysis

Release Date: 30 September 2024
Language: Traditional Chinese / English
Format: PDF
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