With the emerging of Chinese civil LED lighting market, some enterprises focusing on the overseas markets also have transferred attention to the Chinese market. Recently, Li Li, the president of Shenzhen Jiawei Photovoltaic Lighting Co., LTD, said in an interview that Jiawei focusing on the North American market has started developing Chinese market from last year, and it will continue to make efforts to extend Chinese market to seek breakthrough, Jiawei considers the photovoltaic LED lighting as a breakthrough, and it plans to use E-Commerce and other new channel models for brand expansion.

Li Li introduced that over the past 10 years, 70% of the company's revenue comes from the North American market, but Chinese market is expected to keep pace with North American market in the future. "Focusing on Chinese market means that the products must be developed on the basis of Chinese consumers' demand, as the public have deeper understanding of LED lighting, the Chinese LED lighting market will gradually start." Li Li believes.

Xiaoxiong Liu, vice president of Jiawei, revealed that many LED companies are trying the E-Commerce channel; Jiawei's E-Commerce team also will be established this year, currently, the E-Commerce sales model of LED is still being explored.