Hisense, a global leader in consumer electronics and the official partner and TV screen provider of the FIFA Club World Cup 2025™, unveiled its groundbreaking 116" UX TV in Dubai last weekend, with football legend Iker Casillas revealing the industry-first innovation in front of a cheering crowd at the Hisense Arena in Mall of the Emirates.

The unveiling marked a defining moment for Hisense, showcasing its continued leadership in the premium TV category. The 116-inch RGB MiniLED TV features advanced RGB 3D colour control technology, allowing for simultaneous precision control of both light and colour.

Casillas, widely regarded as one of the greatest goalkeepers in football history, joined the Hisense leadership team at the Hisense Arena in Mall of the Emirates for the unveiling, adding star power to a launch that reflects the brand's ongoing commitment to innovation, sport, and premium experiences. His appearance drew excited fans as he also hosted interactive moments with the audience.

"Technology has become an essential part of how fans experience football today," said Iker Casillas. "Whether you're in the stadium or at home, the quality of the viewing experience shapes how you connect with the game. It's impressive to see how companies like Hisense are pushing the boundaries of what's possible, making it easier for fans to feel closer to the action, the atmosphere, and the emotion of every match."

"We're honoured to welcome Iker Casillas to Dubai for this special launch," added Jason Ou, President of Hisense Middle East and Africa. "At Hisense, we're passionate about connecting people with the sports they love and our partnerships with the FIFA Club World Cup and Real Madrid reflect that commitment. The 116" UX TV is a testament to this, introducing RGB 3D colour control and advanced MiniLED technology to deliver precision, depth and clarity like never before, ultimately reshaping the way people experience entertainment across all screens."

The unveiling of the 116" UX TV solidifies Hisense's leadership in the large-screen TV category. Powered by the advanced Hisense AI most powerful processor and RGB-Mini LED backlight chip, the display delivers ultra-high contrast, exceptional colour accuracy, and reduced energy consumption, redefining the ultra-large screen home entertainment experience. According to Omdia, Hisense has consistently led the global market for TVs 100 inches and above, holding a 56.7% volume share in 2023, 2024, and Q1 2025. Hisense continues to bring the stadium atmosphere into living rooms around the world, where every pass, goal, and celebration is experienced in breathtaking clarity.

Prior to the unveiling, Casillas was given an exclusive tour of Hisense's Dubai-based R&D centre, where he explored the future-forward technologies shaping the brand's next chapter in smart home solutions, visual display, and connected living.

Hisense's partnership with global tournaments like the FIFA Club World Cup™, UEFA EURO™, and its longstanding collaboration with Real Madrid, continues to position the brand at the intersection of elite sport and next-generation technology, allowing fans everywhere to truly Own the Moment.

TrendForce 2025 Mini LED Backlight Display Trend and OLED Technology Competition Analysis
Release Date:
PDF (194 Pages)- 28 August 2024
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