GE Lighting Keeps a Cautious Attitude toward LED Market

Lately, at the launch of GE Lighting’s European Lighting Experience Centre in Hungary,the company’s president and CEO (EMEA) Phil Marshall has anticipated a 150 per cent growth in LED sales but that the company will adopt a strategic decision that not to invest large amounts of money in takeovers when there was still so much uncertainty in the LED market.

He pointed out that “I don’t think you have to be a chip manufacturer to be successful in the LED market. We’ve been investing on a smaller and more organic scale to build up our system capability and the acquisition of Lightech was a prime example of that.”

Furthermore, he disclosed that the company would continue to develop solutions in ‘old’ green technology in parallel with continued development in LEDs: “We are committing 80 to 90 percent of our R&D spend to LED solutions but if the customer cannot adopt LED, then we have to have other options, including fluorescent and metal halide.”

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