Samsung Electronics Co., Ltd. today announced a new 14-meter (46 feet) standard size for its Onyx (ICD model) cinema LED lineup at CinemaCon 2026, expanding the platform into larger premium auditoriums. The new model is designed for Premium Large Format (PLF) theaters and delivers the same picture quality, reliability and scalability that define the Onyx platform at a larger scale.

As cinemas raise the bar on premium, differentiated experiences, larger-format auditoriums are becoming a key priority for exhibitors. Samsung’s new 14-meter format1 is designed to meet this demand — enabling greater immersion, optimized seating layouts and more efficient use of theater space.

“People go to premium theaters for something they cannot recreate at home,” said Hyoung Jae Kim, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “That raises the bar for every part of the auditorium, starting with the screen. Samsung’s new 14-meter Onyx gives exhibitors a way to bring the premium experience to larger auditoriums, helping turn moviegoing into a destination again.”

Expanding Premium Cinema Experiences with Screens Up to 20 Meters
Since its debut in 2017, Samsung Onyx has broadened what cinema LED can deliver with deep blacks, rich color and striking contrast. Following last year’s launch of the 5-meter (16-feet) model for boutique theaters and the 10-meter (33-feet) model for premium auditoriums,2 Samsung is now expanding the lineup with a 14-meter standard size designed for larger theater environments.

The new model brings the same core Onyx experience — including support for up to 4K 120Hz,3 exceptional clarity and ultra-smooth motion — while introducing two distinctions tailored to the 14-meter format:

• 3mm pixel pitch: optimized for the 14-meter format to deliver sharp, consistent image quality on a larger screen.
• Flexible scaling support: enables the 14-meter format to expand up to 20 meters (66 feet) — more than doubling total screen area without compromising presentation quality. Individual LED cabinets can be added to the sides and bottom to achieve the desired size, creating a seamless, floor-to-ceiling visual experience.

As the world’s first DCI-certified cinema LED display,4 Onyx supports both scope (2.39:1) and flat (1.85:1) aspect ratios. Samsung’s HDR technology delivers peak brightness of up to 300 nits — approximately six times brighter than conventional cinema standards.5 Onyx also achieves 100% color volume at peak brightness, while its infinite contrast ratio enables true black levels for deeper immersion and greater detail in dark scenes.

Beyond traditional movie screenings, Onyx is also well-suited for alternative content such as live sports, concerts, gaming events and corporate presentations. Unlike conventional projection-based systems, the Onyx LED screen delivers consistent brightness and image quality regardless of screen size or seating position. Compatibility with Dolby and GDC media servers also helps support streamlined theater management.

Onyx Builds on Global Adoption Across Premium Cinemas
Since launching the latest Onyx lineup (ICD model) last year, Samsung has expanded its presence in premium cinema through growing exhibitor adoption and high-profile installations. One of the latest examples is Pathé Dar Essalam in Rabat, Morocco, where the latest Onyx has been installed as part of a newly developed premium cinema complex in the city’s luxury district.

Designed in collaboration with Pathé’s headquarters, the venue is positioned as a flagship destination comparable to Pathé Palace in Paris, with all four auditoriums equipped with Onyx displays in 10-meter, 5-meter and scaled 6.4-meter (21 feet) configurations. With 12 Onyx screens in total — including four of the latest Onyx screens — Pathé now operates more Onyx screens than any other cinema company in Europe.

(Photo credit: Samsung)

TrendForce 2026 Global LED Video Wall Market Outlook and Price Cost Analysis
Release Date: 30 September 2025
Language: Traditional Chinese / English
Format: PDF
Page: 288