Launch of innovative LED solutions to personalize homes and make cities more livable.

Royal Philips Electronics (AEX: PHI, NYSE: PHG) is underlining its global leadership in lighting by substantially broadening its portfolio of LED-based lighting solutions which enhance the lives of people at home and in cities.

Light + Building - the world’s leading lighting and architecture fair – is providing Philips with a platform to launch additions to its portfolio of complete and innovative LED lighting solutions for consumer and professional applications, including:

• A breakthrough 12 watt LED lamp as a substitute for a 60 watt light bulb

• LivingAmbiance – a revolutionary approach to mood creation, wirelessly integrating multiple luminaires and lamps in one system for the home

• The Lirio by Philips, Arcitone and Ledino collections of distinctive, high-design consumer luminaires to match modern interiors.

• New solutions and concepts enabling municipalities to create more livable cities through the adoption of LED street lighting

• LED luminaire and control solutions for offices and shops

“Philips recognizes and understands the fundamental changes taking place in the world today,” says Rudy Provoost, CEO of Philips Lighting and a member of the board of management of Royal Philips Electronics. “Lifestyles are changing, urbanization is presenting new challenges for city leaders, and society in general is more environmentally aware. We are applying the functional and creative potential of LED lighting to address these trends, and to simply enhance life with light.”

Home ambiance and design
Philips is introducing a revolutionary concept in home ambiance: LivingAmbiance. Using a simple remote control, LivingAmbiance enables a room to be easily matched to the mood or the occasion, integrating multiple luminaires and lamps wirelessly to generate any desired type of ambient lighting.

LivingAmbience also incorporates Philips’ latest generation of LivingColors, the acclaimed range of consumer luminaires which enable thousands of colors to be chosen at the touch of a button. The new-shape range of LivingColors colored and white light luminaires build on this proposition by adding adjustable and dimmable white light for daily activities as well as offering more possibilities for ambiance creation.

As LED technology opens up the application of architecture and design in home lighting, Philips will introduce a collection of home luminaires at the cutting-edge of contemporary interior design. Three new product families - Lirio by Philips, Arcitone and Ledino - each enable consumers to express themselves by applying the design flexibility of LED lighting with bold new forms, materials and finishes.

Creating livable cities
As increased urbanization presents new challenges for cities to provide more livable urban environments, Philips is to drive the appeal of LED in outdoor lighting to help cities improve road and pedestrian safety, reduce night-time light disturbance and make significant energy savings.

During 2010 Philips will introduce a new range of outdoor luminaires – CitySoul, CitySpirit, MileWide and StreetStar – all built around LEDGINE, a future-proofed and fully upgradable platform for outdoor luminaires to maintain pace with progressive improvements in LED technologies.

Philips is also exploring the potential of applying LED to help ‘declutter’ city streets increasingly obscured by a variety of elements, including lighting fixtures. Visitors to Light + Building will be able to see a number of proof-of-concept demonstrations in new street lighting designs, including advanced new LED luminaires which rendering lighting virtually invisible during the day, but still ensure bright, white light at night.

Breakthrough in LED lamps
With legislation to phase out older, inefficient lighting technologies increasing demand for replacement light sources, Philips is to introduce the first ever high-quality 60 watt-equivalent LED replacement lamp.

To be launched commercially towards the end of 2010, the dimmable 12-watt bulb will deliver an industry benchmark 806 lumens of comfortable, warm white light, complying fully with European performance norms for replacement lamps.

For businesses such as hotels, replacing high concentrations of 60 watt lamps with Philips’ LED replacement solution will potentially help them save up to 80% of the energy used by older technologies, potentially saving a business over Eur 20 per lamp, per year, with lower maintenance costs due to 25,000-hour lifetime.

Philips will introduce the 60 watt-equivalent lamp globally within its MASTER LEDlamps range towards the end of 2010, with initial availability in professional sales channels.

Visit www.philips.com/lightandbuilding for more information.