The Empire State Building (ESB) is asking the general public to determine the official standard colors for its new LED tower lights from January 14-20.

Each evening from sunset to 2 a.m., January 14-20, 2013, the North, South, East and West sides of the building will light up the New York City skyline in four shades each of red, orange, yellow, green, blue, purple and pink (in this order, one color per night).

Local tri-state area residents, who see ESB's lights nightly, are invited to look up at the building and vote for their favorite shade of color via the ESB Facebook page. ESB fans around the world also have the opportunity to vote on ESB's Facebook. The final seven selected colors will be announced the week of January 21, 2013.

The Empire State Building unveiled its new state-of-the-art LED lighting system designed by Philips Color Kinetics. The new lighting system is unique to ESB and allows customized light capabilities from a palette of over 16 million colors in limitless combinations along with special effects such as ripples, sparkles, cross-fades and bursts.