In accordance with the latest reports, Darren Marsh, who served as Business Development Manager and Key Account Manager at Philips Lighting, is designated as the lighting sales manager of Cree Europe, as well as for the UK and Nordic regions. As the new sales manager of Cree Europe, Marsh will closely collaborate with Cree's strategic lighting allies in the UK and Scandinavia to help strengthening and extending the business in these regions.

"The UK is a key market for our strategic growth plans in Europe," said Alessandro Targetti, commercial director of Cree Europe S.r.l. "Darren has gained a wealth of experience in the lighting market during his career, which will serve as a significant asset to helping strengthen our business in the UK."
 
Marsh’s more than 25 years of experience in the lighting industry in a business development role, as well as in the OEM lighting and electrical wholesale business would be a great amount of wealth for Cree. As most people know, he had worked at Philips Lighting as Business Development Manager for 5 years 5 months and Key Account Manager for 6 years 7 months.
 
"With LED lighting now in the mainstream, the differential will be in delivering customers consistent quality through continual innovation and prowess," said Marsh. "Cree's market leading excellence in LED technology and product development is proven. It is an honor to join Cree and I look forward to spearheading our advancement in the UK and Nordic regions."