Due to overseas market expansion and private brand developmental needs, Yankon Lighting announced on January 13th that their 95 percent owned subsidiary, Xiamen Yankon Energetic Lighting Co., has invested AUD $1 million (RMB 5.40 million) to establish a wholly owned subsidiary in Australia.

The Australian government has been committed to promoting LED lighting. The upsurge in demands for energy saving lighting has been the mainstream trend over the past few years in the Australian lighting market. Solid-state lighting products have seen substantial growth. The value of the Australian lighting market in 2012 reached US $1.64 billion, 53.7 percent of which encompassed imports from China, Germany, the U.S., Italy, and more. Of the products imported, 57.2 percent were from Mainland China (including Hong Kong). The target markets for Yankon Lighting’s newly established subsidiary is retail and super markets, business markets, and e-marketplace.

Additionally, Yankon plans to increase investment to RMB 45 million in its subsidiary in Jinzhai country in order to develop their market strategy. After increasing investment, the company’s registered capital will increase from RMB 5 million to RMB 50 million.