Whether walking on the streets or driving around the city, people are surrounded by outdoor LED displays. They are known as the fourth type of screen, after TVs, computers, and mobile phones. So what do outdoor LED displays mean for city dwellers?

It is well known to those in the industry that traditional outdoor advertisements such as  large signs, advertising panels, and billboards all have a limited viewing distance and are single sided. This type of outdoor media cannot completely satisfy current market demands. However, accompanying innovative technologies, new outdoor advertisement styles have emerged creating a need for outdoor LED displays. The following are developmental advantages of outdoor LED displays:

1. Large numbers
In terms of media index, the Internet is replacing conventional TV view ratings as the main media evaluation method, and has become the major reference for clients when assessing media broadcasting value. Outdoor LED display industry needs to be able to keep up with Internet developments. At the same time, client investments depend on ROI and these investments needs to be accurately measured. This requires a specific database for LED broadcast value.

2. Market restructure
Outdoor LED display media industry’s Pandora box has been opened. This will lead to more media industries, especially panel manufacturers, to bring their strengths into the LED market. This will bring more mergers and market restructures.

3. Second-tier markets will be in the spotlight
Following the impact of the entry of other players on the market, primary market resources are becoming saturated and stable. Outdoor market client distribution channels have continued to sink, second and third tier markets could become the focus of the outdoor LED display market in 2014.

4. Cross Field Integration
Compared to conventional outdoor media, the value of LED media will be defined differently as it shifts towards becoming more creative, interactive, and mobile. Clients will no longer be satisfied with conventional broadcasting methods. LED media operation method will be gradually formed and push clients to redefine LED media.

5. Large utilization of new technology
As the most technologically advanced outdoor media, LED outdoor display has  utilized the most technology. New technology has always been propelling LED media forward. Especially interlinking mobile technology and interactive technology for consumers will be largely applied by clients during projection (or broadcasting).