Soaring LED lighting penetration rates, followed by the maturation of LED lighting technology. Although, market demands have soared, LED lighting demand growth in mature markets have eased, due to intense pricing competitions. As a result, LED manufacturers are turning their focus to emerging markets including the establishment of ASEAN Economic Community in Southeast Asia later this year, and China’s recent One Belt, One Road policies have driven large scale infrastructure investments. This has placed LED lighting market demands under the market lime light.

The Southeast Asian LED lighting market value reached US $1.12 million in 2014, according to LEDinside estimations. This year, the market is still likely to expand steadily because of rapid population growth, favorable government policies and an abundance of private-sector LED lighting projects. It is projected the LED lighting market value in the ASEAN region will increase 36% Year-on-Year (YoY) to US $1.5 billion in 2015.

(Source: LEDinside)

Among Southeast Asian countries, the Thailand Lighting Market is one with great market potential. LEDinside estimated LED lighting market reached 10 billion Baht (US$ 335 Million) in 2015. Thai government projections place LED market Compound Annual Growth Rate (CAGR) to grow 30% in the next five years, to bring the total market value from US $900 million to US $1 billion.

Meanwhile, entrepreneurs from other countries including Taiwan, China, Japan and South Korea are seeing the light in Thailand as an economic, trade and transportation hub in Asian markets. They have increased their investments in the Thailand lighting industry since 2011, while targeting domestic markets, and the ASEAN region. LEDinside took the opportunity at an EcoLight Tech Asia 2015 event to visit several local manufacturers to better understand the local LED lighting market, including TP Halo and Eve Lighting.

TP Halo Manageing Director Howard Huang (fifth from the left) and Roger Chu, Director, Research Department, LEDinside (fifth from the right) in a photo shoot in front of TP Halo LED Lighting company. (LEDinside)

TP Halo focuses on LED package business

TP Halo is a joint venture established through a partnership between a Thai LED manufacturer and a Taiwanese technology company. It is the first LED package manufacturer in Thailand. TP Halo is eying many business opportunities in the market region. The company has invested in Thailand more than 200 Million baht since 2006. The company has gradually expanded its business from the local industrial market to other ASEAN member states including Laos, Myanmar, Cambodia, Vietnam and others. The company’s LED package manufacturing is targeting to meet the overseas and domestic luminaries market demands.

TP Halo's LED packaging factory. Two workers in clean suits at the company's LED packaging factory. (LEDinside)

TP Halo’s LED’s market position is in the mid to high-end market. LED quality is also a top priority for the company, which is reflected in their choice of high quality Epistar LED chips for most of their package products. Adhesives used in the LEDs are mostly imported from Japan, and the company uses gold wire bonding in most of its LED package products. TP Halo has a comprehensive product portfolio of LED chips including 2835, 3528, 5050, 1206, 0805 and 0603 LEDs, which were released on the market.

Besides LED package products, TP Halo is also utilizing its technology know-how in the upstream LED market, and applying it to LED lighting applications to meet Thailand lighting market demands. This includes LED streetlights, LED tube lights, and the company has even developed mosquito repellent LED bulbs for the local market. Since all of its LED products are made in Thailand, the company has acquired many local government projects and OEM orders. “Following growing demands in the local market, we intend to increase local revenue by 30% by 2016,”said the company’s Managing Director Howard Huang.

Komkrit Mekiyanon, Managing Director of EVE Lighting posing with the company logo and Ecolight Tech Asia banner. (LEDinside)

Eve Lighting transforms LED business model following the launch of ASEAN Economic Community

Eve Lighting was established in 2008, and was originally a traditional lighting distributor. The company upholds a positive outlook that the establishment of the ASEAN Economic Community this year will drive up Southeast Asian countries LED lighting market demands. The company is transforming its business model from a distributor to a LED lighting manufacturer. Advantages from lifted tariffs and Agreement on the ASEAN Harmonized Electrical and Electronic Equipment Regulatory Regime (AHEEERE), a standard that regulates electronic safety stsandrs in the ASEAN region, will become increasingly evident following the ASEAN Economic Community is established in late 2015.

The company experienced 50% revenue growth year-on-year and is gearing up for the advent of the ASEAN Economic Community in 2015 and resulting liberalized regional markets. The company is targeting B2B markets, and aiming for a 30% share in the targetted market, while vying a 50% market share in the consumer market,” said Komkrit Mekiyanon, Managing Director of EVE Lighting. The company plans to release and present its New LED DOB solution preferably to LED OEM suppliers and visitors from ASEAN at EcoLightTech Asia 2015, which organized by Thailand’s Provincial Electricity Authority (PEA).

EVE Lighting factory. (LEDinside)

This is just a small sample of the more than 100 leading Thai exhibitors at EcoLightTech Asia 2015, which attracts more than 5,000 visitors from around the world.

Most notably, EcoLightTech Asia 2015 will have four major themed pavilions during the trade exhibition: solar system, LED lighting and applications, cooling technologies, and energy management. The trade shows will also offer free consultation called Energy Saving Advice Clinics, where certified experts will offer face to face consultation in the above mentioned fields. These consultation clinics will provide entrepreneurs with free information and recommendation that will help them plan and manage all their needs in electricity supplier and system to Ecotricity!

EcoLightTech Asia 2015 will be held together with “C-Tech 2015” and “SolarTech 2015” from November 19-21, 2015 from 10:00 Am to 6:00 Pm at the Queen Sirikit National Convention Center, Bangkok Thailand. International visitors are welcomed to register via website link, www.ecolight-tech.com, contact ecolight@qsncc.com or call +662 203 4261-62.

(Author: Roger Chu, Director, Research Department, LEDinsidehttp:// Translator: Judy Lin, Chief Editor, LEDinside)