China’s ecommerce giants announced their breaking revenue results for Single’s Day on Nov. 12, 2015.

The country’s online total revenue on the anti-Valentines day, commonly known as Single’s Day to locals, soared 52.7% to reach RMB 122.94 billion (US $19.29 billion), compared to last year’s RMB 80.5 billion according to data compiled by Syntun. Internet packages and deliveries climbed up 65.7% to reach RMB 678 million.

On midnight Thursday, Chinese online retailer Tmall announced its total revenue soared 59.7% on China’s Cyber Monday to reach RMB 91.2 billion, with mobile device orders amounting to 68% of orders. Aggregated logistic orders from consumers in 232 countries exceeded RMB 467 million in value, with total electronic orders surpassing 120 million. Tmall’s statistics accounted for 74% of China’s online sales on Single’s Day this year, up 3% compared to 70.9% in 2014.

Which lighting companies have stood out behind the Big Data collected from Single’s Day annual sales? And which companies continued to exist in silence? How much did the lighting industry contribute on Single’s Day?

Opple Lighting performance on Singles Day over the past years

Shortly after the sales began at midnight on Nov. 11, 2015, Opple Lighting reported its lighting revenue reached RMB 121.8 million. The company defended its top position this year in online sales on Singles Day. Compared to the same period last year, online sales this year rose RMB 27.37 million.

The company also clinched the top sales position last Single’s Day, when it sold RMB 94.43 million worth of goods.

In 2013, Opple Lighting sales reached RMB 60 million on Nov. 11, 2015, about a tenth of its sales revenue for the whole year of 2012.

In 2012, Opple Lighting sales during Singles Day reached RMB 16 million.

In 2011, Opple Lighting’s decorative luminaire sales exceeded RMB 3 million. So how does this measure up to  the lighting industry's Single’s Day revenue data?

Lighting manufacturers revenue results during Singles Day over past years

Lighting manufacturer Opple reported online revenue reached RMB 94.43 million this year, setting a new record in 2015 after reaching RMB 112.8 million sales. NVC Lighting has not announced its total business transaction yet, but as of 1:30 Am on Nov. 11, 2015, its revenue tripled compared to the same period last year. By 2:00 Am, its total revenue exceeded last year’s total revenue, and estimates its total revenue reached RMB 40 million. Foshan Lighting revenue is also likely to reach RMB 10 million, and other products include general lighting, a field where CN Light and other lighting manufacturers also improved.

Last year, lighting manufacturers sold in total 3 million lights through ecommerce, and generated a revenue of RMB 400 million. Opple Lighting also topped last year’s online sales records on Singles Day, with total sales peaking to RMB 94.43 million. Manufacturers that reached the RMB 10 million revenue mileston include Aozza, Unilumin, NVC Lighting, Philips, Huayi Lighting and other lighting brands.

In 2013, T-mall retail sold 52,290 types of LED luminaires on China’s Cyber Monday alone. JD.com sold in total 21,616 types of LED products on the date, with the bestselling products including LED ceiling lamps, desklamps and other residential lighting products.

Even earlier than that, luminaire sales soared 200% YoY to reach RMB 600 million in Nov. 11, 2012. Luminaire products amounted for about 90% of the sales, residential lighting products delivered the strongest sales performance.

In comparison, luminaire sales in 2011 was merely RMB 200 million.

What about Single's Day general revenue results?

China’s online shopping spree day has set new historic records each year.

Total revenue generated from singles treating themselves increased 59.7% YoY this year to reach RMB 91.22 billion, with mobile transactions amounting for 68% of RMB 62.6 billion trade value. Accumulated logistic orders exceeded 467 million orders, while total online transactions orders from 232 countries and global regions exceeded 120 million.

Total online transaction value during Single’s Day peaked to RMB 57.11 billion in 2014, while 278 million orders were completed via mobile devices to reach RMB 24.3 billion. Last year, orders flooded in from 217 countries during Single’s Day.

Back in 2013, the Single’s Day raked in a revenue totaling RMB 35.02 billion, comprising more than 50% China’s retail revenue that day. It set a record about 2.5 times higher than Cyber Monday, the annual online shopping day in U.S.

In 2012, China’s Cyber Monday set a revenue record of RMB 19.1 billion, with Tmall taking a lion’s share of RMB 13.2 billion, and online retail platform Taobao the remaining RMB 5.9 billion. Total orders reached 105.8 million.

On the same day in 2011, a joint promotion launched by two online retail platforms under Taobao group set a RMB 5.2 billion revenue record.

Looking back in time, when Single’s Day first started in 2010, the total sales revenue was only RMB 936 million.

Behind these big data, it is not hard to see lighting manufacturers contributions and individual manufacturer’s data. It also presents lighting manufacturers new distribution deployment options, when ecommerce, IoT and O2O have emerged, how can lighting manufacturers transform their business models to acquire a larger share in the big data era, will become something lighting companies need to think about.

(Author: Skavy Cheng, Editor, LEDinsidehttp:// Translator: Judy Lin, Chief Editor, LEDinside)