When the LED industry speaks about emerging markets, India, Russia, and Middle East countries are probably the top three markets that pop up in manufacturers’ minds. Rarely, do people think about testing the waters in the African market, but one Hong Kong LED lighting manufacturer has made its way into Nigeria.
iFLUX, a LED lighting expert from Hong Kong has launched its flagship store at Alba international market in Lagos, and offering 2-year warranty LED lighting products, reported Vanguard.
The company, which opened its shop showcased the company’s high end LED light products at the shop, and is the company’s first LED lighting shop in Nigeria, according to the report.
iFLUX plans to set up 10 shops across the African country by the end of this year.
The store opening showcased iFLUX range of high end LED light products stylishly crafted by some of the world’s best engineers in modern light designs and attendees to the event expressed their satisfaction with the products in-store.
iFLUX is the first lighting brand in Africa to focus on premium LED lighting products.
“A lighted Africa is achievable and that is what our focus is at iFLUX and we’re glad to say today that we are doing that now and we’ll continue to do so into the future,” said Teddy Lee, Managing Director and Marketing Chief of iFlux.
The company aims to offer quality LED products at reasonable prices to Nigerian end users, he added.