To outwit rivals, Samsung intends to launch two bendable OLED smartphone models by next year and by 2018 will unveil QLED TVs onto the market, according to numerous reports.

One of the bendable OLED smartphones Samsung will launch can fold like a cosmetic compact, reported Bloomberg.

Citing sources that declined to be named, the new OLED devices might make its way to the market by early 2017, which would get it a head start ahead of Apple iPhones.  The foldable 5-inch screened model can be unfurled into an 8-inch display, the same people said.

Samsung, the largest OLED panel supplier for mobile phones, has pioneered the development of new screen formats with its multi-sided Edge smartphones. Using the advanced display technology could help the company reclaim consumers it lost to Apple, and raise its declining earnings for the past two years.

 “This product could be a game-changer if Samsung successfully comes up with a user interface suitable for bendable screens,” said Lee Seung Woo, an analyst at IBK Securities in Seoul. “Next year is a probable scenario. Their biggest obstacle was related to making transparent plastics and making them durable, which seems resolved by now.”

Codenamed “Project Valley”, one of the devices or both might be unveiled as early as February at Mobile World Congress in Barcelona, said one of the sources. Apple’s OLED screen iPhones will be released in late 2017, the same person said.

Samsung’s next generation QLED TVs might be launched on the market in the next two to five years, according to a Business Korea report.

Interest in Samsung’s QLED TV is rising, according to electronic industry and financial investment industry sources on June 6.

Samsung’s QLED TVs require the separation of backlight to illuminate pixels.

Yet, QLED TVs do not require backlight since the dots emit their own light. Additionally, they have longer life cycle and lower production costs than OLED TVs. Main components of OLED panels are imported, while Samsung Electronics has secured source technology and production of non-cadmium QD materials through Samsung Advanced Institute of Technology and Hansol Chemical. As a result, the company has a very efficient cost structure.

Jason Hartlove, CEO of Nanosys, the world’s top QD producer also remarked: “We are currently developing quantum dot materials to be used in QLED. QLED TVs with quantum dot technology will be released in three to five years.”

In the meantime, Samsung Display has stopped R&D of LCD panels.