Customs clearance procedures are the backbone of international trade. Importers are frequently troubled by the slow Customs clearance time because the longer the wait the more it affects businesses. Good news is that in recently year, more countries have standardized and issued requirements and certifications for manufacturers, where once certain certification is obtained the clearance time for the goods can be vastly shortened. Take Kenya for an example, the average cargo clearance process often takes up to a month. However foreign manufacturers who demonstrate high degree of excellence in product manufacturing and quality can now apply for the Diamond Mark of Quality (Also referred to as D-Mark) from the Kenya Bureau of Standards. Foreign manufacturers who can obtain the D-Mark will be able to provide a much shorter lead time for their Kenya buyers.  

The advantages of purchasing from D-Mark suppliers not only include facilitating Kenya importers with Customs clearance but also include encouraging them to purchase quality goods from reliable suppliers, which in turn will benefit local consumers. One of the top LED distributors in Kenya has been a long-term client of Shanghai WELLMAX Lighting Industry. The client has been purchasing LED products from WELLMAX and has found WELLMAX’ s products and service top level. When both parties were seeking sustainable business partnerships, it was obvious that applying for a D-Mark would be the right thing to do. 

To obtain the D-Mark from the Kenya Bureau of Standards is not so easy. Foreign manufacturers need to pass a string of factory audits conducted by the Bureau, which covers a long checklist including Quality Control Record, Testing Record, Rectifying Record, Defective Products Rate, Return and Repair Record, Product Standard Record, Complaint Handling Process, Internal Management and Layout, and Environment Compliance, in total of 9 items. 

Diamond mark of quality (WELLMAX/ LEDinside)

While the 3-day factory inspection was strict and required great attention to details, WELLMAX factory workers gave full cooperation to the investigation. WELLMAX’s highly efficient, standardized, and orderly operating environment left a profound impression to the client and the Bureau’s officials. This can be attributed to WELLMAX’s rich experiences in collaborating with foreign companies in Customs’ factory audits. WELLMAX’s unique integrated supply chain management system is mature and sophisticated. The WELLMAX teams are familiar with different required operating standards since many clients have already worked with them before. 

With 30-years’ experiences in the global lighting industry, WELLMAX has kept growing with its clients and developed into a leading supplier in China who can deliver valued services in branding, product design, product quality and sales services. That’s why WELLMAX is favored by top brands in the world to form long-term win-win relationships.