LG Display is showcasing cutting-edge display products including the world’s first 65-inch UHD rollable OLED display that prove its global leadership in all areas of displays at CES 2018 in Las Vegas.

The world's first 65-inch UHD rollable OLED display (Image: LG Display)

LG Display will introduce OLED displays used in various aspects of everyday life, not only highlighting picture quality but also a range of applications and design, so that customers can directly experience the value of OLED. The company’s latest advancements of its IPS technology will also be exhibited to emphasize its industry-leading LCD displays. All these latest innovative technologies will be showcased under the slogan “Display Your Lifestyle.”

LG Display will unveil several world-first OLED displays that fully utilize the unique advantages of OLED, including a 65-inch UHD rollable OLED display and an 88-inch 8K OLED display. The recent improvements to the company’s Crystal Sound OLED technology that makes sound emanate directly from the panel will also be showcased.

The newly-unveiled 65-inch rollable UHD OLED display especially highlights the distinctive technological edges and unlimited potential of OLEDs. It can be rolled up and hidden when not in use, and the small size of the rolled-up screen means that it can be more easily moved and stored, allowing for better space utilization, something existing displays can’t deliver. With this unparalleled portability, the 65-inch rollable display ensures that users can enjoy bright, high-resolution content anytime, anywhere. With the innovation of rollable displays, LG Display will continue to lead the industry by creating new opportunities and markets.

Moreover, LG Display has successfully developed the world’s first 88-inch 8K OLED display and upgraded the audio complexity of Crystal Sound OLED displays from the current 2.1 channel sound to 3.1 channel sound. The company will also exhibit products that emphasize additional advantages of OLED, such as a 55-inch transparent display and a 77-inch wallpaper OLED TV display.

LG Display continuously improves its IPS technology, the company’s representative technology that realizes wide viewing angles, high transmittance, and high picture quality in LCDs. By converging new functions such as sound and touch while expanding the IPS technology to more ultra-large and super-high resolution products, LG Display will continue to lead the premium market.

The company is implementing IPS nano-color, which expresses rich colors using nanoscale high-color reproduction particles, and U-IPS technology, which increases the transmittance and reduces the intensity of light reflected on the panel. LG Display will exhibit a variety of LCD products that utilize its IPS technology, including a 65-inch Art Glass display for TVs and 14-inch and 31.5-inch displays for monitors.

LG Display has also expanded its Crystal Sound technology to LCD products such as notebooks and monitors. By getting rid of the idea of separate speakers, the company’s Crystal Sound technology enables the display surface itself to emanate more realistic, richer sound than speakers can. LG Display will first incorporate this technology into gaming products, and will thereafter provide solutions tailored to the characteristics of each product category.

“LG Display is all about innovative products that provide new value to customers,” said Dr. Sang-Beom Han, Vice Chairman and CEO of LG Display. “We will firmly establish our position as a leading company by responding to market expectations and providing differentiated value in the rapidly expanding OLED market as well as the existing LCD market.”