TCL reveals exciting brand updates and new product range including Mini LED QLED TVS, Soundbars, and Domestic Appliances

TCL, the world's TOP 2 TV brand and TOP 1 98-inch TV brand, recently unveiled its latest multi-category products for the Asia Pacific market at an exclusive launch event in Bangkok. From stunning picture quality with its 2023 C Series Mini LED and QLED TVs, to FreshIN air conditioner and a slew of innovative and stylish appliances to enable a healthier and more convenient lifestyle, TCL’s latest product line-up underscores its commitment to bringing customers in the region the very best in technological innovation.

TCL Takes the Top 2 TV Brand Position Enjoying Great Success across Asia Pacific
TCL is continuing to make its mark across all corners of the globe, with a focus on the Asia Pacific region. The brand is proud to be the No. 1 TV brand in Australia, and the No. 2 TV brand in the Philippines, Myanmar and Indonesia. In other key markets, such as Thailand, TCL announced they are rapidly rising up the ranks, testament to its commitment to providing millions of APAC customers with the innovative technology solutions they deserve.

Expanding Imaginations Through Innovative Display Technology – Introducing the Latest Generation of TCL Mini LED with the 2023 C Series
A pioneer and a leader of Mini LED technology, TCL proudly introduced its latest generation technology to audiences in APAC. The C845 is the newest addition to TCL’s Mini LED TV line-up, with more local dimming zones at work providing infinite contrast dimensions, high efficiency and wide luminous angle Mini LEDs to achieve the highest brightness levels to date of HDR 2000 nits Available in 55’’, 65’’, 75’’, and 85’’ models and backed by AiPQ Processor 3.0, the TCL C845 delivers outstanding picture quality combined with unparalleled sound thanks to Dolby Vision IQ & Dolby Atmos.

Countless Colors and Endless Entertainment with All-New C64 & C74 Series QLED TVs
For gamers, TCL introduced its new TCL C74 Series available in 55”, 65” and 75” models, which combines QLED together with Full Array Local Dimming technology, 4K HDR Pro and 144Hz Motion Clarity Pro for smooth, sharp and colorful HDR picture quality. TCL also released its new TCL C64 Series, available in 43”, 50”, 55”, 65”, 75”, and 85” models. Equipped with TCL QLED technology for outstanding color expression, certified with Dolby Vision and Dolby Atmos and packed with a 120 HZ Game Accelerator.

Delivering a truly immersive experience, TCL also unveiled its new 2023 S64 Series Dolby Audio Soundbars guaranteeing silky smooth audio with rich bass tones, even with the volume turned right up.

Enhanced Domestic Appliances for a Healthier, More Convenient Lifestyle
TCL also launched a suite of new products for the home with the aim of enabling a seamless and healthy connected lifestyle.

The brand introduced its 3rd generation of TCL Air Conditioners, with its new innovative Gentle Cool and FreshIN Series which allow customers to experience more pleasant atmospheric conditions and more accurate temperature control, with the addition of improved health benefits and lower energy consumption.

With sustainability in mind, TCL Refrigerators are equipped with a new Multi Air Flow system, which ensures that food is properly cooled by surrounding it with fresh air wherever it is placed, keeping it fresher for longer. In addition, Automatic Anion Release Technology (AAT) adds a special mineral material to the cabinet's interior lining, providing extra purification and anti-oxidation benefits.

TCL also introduced its new P3 Series Washing Machines across Asia Pacific, rated as A-class in both energy efficiency and noise level. These products have a low environmental impact, largely thanks to TCL Brushless Digital Inverter technology which allows the washing machine’s motor to rotate at the optimum speed for the load, using less energy than conventional washing machines.

Developing Sustainable Technology for People and the Planet: TCL’s Commitment
As a leading consumer electronics company, TCL is committed to technology solutions which are socially responsible, have a low impact on the environment and are developed and manufactured in the most sustainable way.

Igniting Passion in Sports; TCL Highlights New Sponsorships for Asia Pacific Market
TCL has long been a champion of sports, making it an integral part of its global strategy as it aims to strengthen its influence around the world. In Asia Pacific, TCL announced that it is supporting several leading teams and events across the region.

TCL is proud to be bringing the world's largest basketball tournament to the Philippines ahead of the forthcoming FIBA Basketball World Cup 2023, which will be hosted by multiple nations in Asia for the first time in its history.

Beyond basketball, TCL has set up a number of well-established partnerships with some of the world’s leading football teams, including the Spanish and Italian national teams as well as with one of the most iconic football clubs in the world – Arsenal, who enjoy a large Asian fanbase. Catering to the needs of Aussie sports fans, TCL are also proud sponsors of the Australian Football League and the Melbourne Renegades cricket team.

Through this ambitious sponsorship pipeline, TCL hopes to further demonstrate its commitment to Asia Pacific, offering customers in the region access to the latest and greatest innovations and experiences.

 

TrendForce 2022 Mini LED New Backlight Display Trend Analysis
Publication Dates: April 30 and October 31, 2022
Language: Traditional Chinese/English
Format: PDF
Number of Pages: The two publications will total 120–130 pages