Sony plans to launch its 9.9mm-thin Bravia ZX1-series in Singapore in June. The super-slim KLV-40ZX1 is Sony’s answer to the latest LED TVs from Samsung. Unlike the Korean comany's 29.9mm-thin offerings, this Japanese concoction uses an A/V media box that communicates wirelessly with its full-HD LCD panel. In addition, the screen has a 10-bit color reproduction to render a billion discreet hues, plus Motionflow 100Hz and image blur reduction technology for smoother and sharper motion.

LG has earlier announced an even slimmer 5.9mm-thin edgelit LED TV. However, as the model looks more like a prototype with very scant details, it is doubtful whether it will get launched in Asia anytime soon.

However, as the KLV-40ZX1 was launched late last year, and only brought in to Singapore now, the model is outfitted with the older Bravia Engine 2 processing and 1080i-only wireless transmission capability. The latter's bottleneck may have a detrimental impact on playing back bandwidth-heavy 1080p Blu-ray movies. Additionally, this model lacks IDTV for receiving digital HD broadcasts and DLNA-compatibility for network multimedia streaming.