Sony adds ultra-slim edge-lit LED models to Bravia HDTV line

Sony introduced a new line of ultra-thin BRAVIA™ LCD HDTVs featuring an advanced edge-lit LED backlight and exceptional contrast ratio of over 1,000,000:1.

The XBR10 models also feature an Ethernet connection allowing them to directly access Sony BRAVIA Internet Video content using an existing broadband network. The platform offers one of the largest selections of free and premium movies, TV shows, sports, music and more from an array of partners like, Amazon Video on Demand, YouTube®, Slacker Internet Radio, and, later this fall, Netflix.Bravia Internet Widgets, powered by the Yahoo! Widget Engine, also expand and personalize the TV experience by adding on-screen applications that provide such information as weather reports, stock information, financial news, Twitter, and additional content.The full HD 1920 x 1080 progressive (1080p) models also feature Sony’s Motionflow™ 240Hz technology, which delivers exceptionally crisp and detailed images with natural motion. The Motionflow algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames.

The XBR10 models exceed Energy Star® 3.0 guidelines for energy efficiency and use Sony’s Light Sensor® technology to adjust backlight intensity based on ambient room light helping to save energy and reduce the user’s overall carbon footprint.

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