Reportedly, PT Philips Indonesia, a subsidiary of Royal Philips Electronics, has seen a nearly 20 percent sales growth in 2011,which is around three times higher than Indonesia’s predicted GDP growth.

The company’s president director, Rob Fletcher,pointed out that given the rapid expansion of many major cities across the country, mainly driven by the process of urbanization, Indonesia was among the most appealing markets for lighting products in Asia.

“If the government can provide more electricity connections, we believe that we can increase the distribution of our products throughout the country.”

Despite the coming of several new Chinese, Korean and Taiwanese competitors offering much cheaper products, he did not see it as the barrier.“We even have our sales increasing. We offer customers the best value and quality although at higher prices. We are happy that customers trust our products better than our competitors.”

Accoridng to the company , its products are available in more than 50,000 modern and traditional retailers across the nation. And currently, it is the market leader in the country’s lighting industry, representing more than 50 percent market share.

Philips also had launched LED lamps to general customers in five major cities in the country — Bali, Jakarta, Makassar, Palembang and Surabaya. And its LED lamps have been used in several Carrefour and Giant outlets nationwide.