OSRAM announced that they have launched their new OLED lighting pilot production line in Regensburg, Germany. The company says that they invested about 20 million euros on this project so far (originally they estimated that the total investment in the research and production center at Regensburg will reach 50 million euros).
OSRAM says that the new pilot production line will enable them to double the brightness of the OLEDs and to enhance the durability (they probably mean Lifetime) and efficiency. It will also enable them to produce transparent OLEDs, although they haven't announced any such product yet. OSRAM further says that when the expansion of the production center is complete, manufacturing costs are expected to decline by 90%!