It is reported that Taiwan-based Excellence Opto, Inc. (EOI) announced the expansion of its new facility in Grand Rapids, Michigan to serve the LED automotive lighting market. The company stated that it has actively focused on LED automotive lighting in the past 12 years and that LED automotive lighting now takes up about 60% of its revenue. LED lighting products including industrial lights, roadway lights and signal lights make up the rest.

The new facility will now serve as EOI's hub for the sales and distribution center of automotive LED lighting products. EOI offers solutions to ODM and OEM automotive programs from circuit design, mechanical design, optical design and thermal solutions. EOI also provides contract manufacturing for the LED products. EOI says it has proven its capability for the turnaround time in the design stage for prototypes by providing solutions to intricate designs in a timely manner. "The secret of our success is in our superior level of service and our attention to details for each and every one of our customers," said Fanny Huang, president and CEO of Excellence Opto, Inc. By exceeding customer expectations and satisfaction, this has resulted in a substantial increase in the number of automotive programs.

The company's main facility in Pomona, CA will reportedly still serve as the operation base for EOI with production, sales team, marketing and technical team to serve the North and South American markets. The company is also adding a new factory at Chang-an, China, that will be completed in Q3 of 2013. EOI says that its rapid expansion will boost the current monthly production capacity fourfold.