Melbourne based premium LED lighting company Brightgreen presents the BR1000 bulb – a direct replacement for 100W incandescent bulbs that marks a significant expansion of the brand’s retrofit range.

The LED bulb runs on just 12.5W of power, generating a maximum brightness of 1,050 lumens to give an efficacy of 84 lumens per Watt.

Unlike the majority of LED equivalents that contain a hemispherical luminaire and only emit light in a 180° spread, the pioneering design of the LED bulb allows it to cast a 270° spread of warm 3000K light for more effective illumination.

The LED bulb is dimmable and comes in both a B22 bayonet fitting and an E27 screw fitting, ensuring that it can meets all retrofitting needs.

The front view of Brightgreen's 100W equiv. LED bulb, BR1000.  (Photo: Brightgreen)

Notable features include:

• 270° beam angle to illuminate spaces efficiently and effectively

• Unique passive cooling system that allows the bulb to be mounted at any angle without compromising performance or longevity

• Availability in a B22 bayonet fitting and an E27 screw fitting to ensure universal compatibility

• Dimming from 10-100%

• Efficacy of 84lm/W

• CRI value of 83 CRI

• Product lifetime of 30,000 hours

• 3 year warranty

“The BR1000 LED bulb makes Brightgreen far more accessible to people who may not have discovered us before,” said Brightgreen CEO and head Product Designer David O’Driscoll. “The bulb is a classic item that anyone can replace without training or special knowledge.”

The bulb is available August 2013 priced at AU$39.00 (US$ 34.92) Recommended Retail Price.