LEDinside: LED Lighting-Use Market Contracted Up to 16% in Fourth Quarter

The lighting-use LED market contracted 5-16% in the fourth quarter, while backlighting-use LED products fell 4-13% according to a new report from LEDinside, a division of the Taiwan-based market intelligence firm TrendForce. The average price of lighting-use LED products is falling with the arrival of the non-peak season and as competition intensifies among manufacturers, said Jack Kuo, an assistant research manager at LEDinside. “Orders are falling and profits are being squeezed,” he said. “For manufacturers to increase their market share, they need to introduce more new products.”

Prices declined across the board in the lighting-use LED market in the fourth quarter due to increasing lighting product inventory. As demand in the 3030 market gradually fell, it increased the speed of price declines and overall the market contracted 16%. 5630 prices also fell, but only by 5%. High power LED products did not fall notably in price for the most part, but the 1500mA was an exception, decreasing 6%. Moreover, prices of backlight-use LED products used in mobile phones and tablets dropped by 13%. LED specs for smartphones, tablets and PC are very similar, and can actually be shared in these applications, Kuo said. 0.6t LED prices fell $ 0.035. Furthermore, LED price for monitor application was fairly stable, decreasing just 2%. LEDinside predicts LED specs for TV applications will be further standardized in 2015. 7020 LED, representing LED specs in the edge-type LED TV sector, fell 6% to $ 0.113 in the fourth quarter. Meanwhile, the direct-type LED TV penetration rate is expected to reach 60% in 2015. 3528/3030 LED package prices fell 10% in the fourth quarter.

The lack of MOCVD experts in China to operate MOCVD equipment is no longer an issue, since the Chinese have been able to continue producing LEDs with high utilization rates, Kuo said, adding: “Even if the machines’ production yield is not optimized, Chinese manufacturers have still achieved economies of scale because of their high production volume and low manufacturing costs, which is putting enormous pressure on Taiwanese, Japanese and Korean LED manufacturers.” Looking ahead to 2015, LED manufacturers will face a number of challenges, Kuo said. They will need to figure out to maintain their competiveness in a saturated market, where low prices are common. Additionally, there are 5 LED manufacturers in the industry that have most of the patents: Nichia, Cree, Toyoda Gosei, Philips and Osram. It will be imperative for other vendors to form strategic alliances with them to avoid patent lawsuits and expand into new markets.

2015 Chinese Lighting E-commerce Market Analysis

Release: January, 2015
Language: English
Format: PDF
Pages: 261

Chapter 1 Report Introduction and Research Approaches

Key Factors of Chinese Lighting Products in E-commerce Platform
- Key Factors
- Key Drivers
- Key Restraints
Research Approaches and Strategy

Chapter 2 Chinese E-commerce Market Development

Summary of Chinese E-commerce Market Development
Sub-sector Structure of Chinese E-commerce Market in 2013
Chinese E-commerce Market Scale
Analysis on Total Retail Sales of Consumer Goods in China and Penetration Rate of E-commerce Market
Comparison of Growth Rate between Chinese E-commerce Market and Consumer Goods Market
Chinese E-commerce Market Structure Analysis
Distribution of Chinese E-commerce Market Share in 2013
Mobile Internet Shopping Market Scale Analysis
Analysis on the Proportion of Mobile Shopping in Online Shopping

Chapter 3 Introduction of Major Chinese E-commerce Platforms

Current Situation Overview of Major E-commerce Platforms
Analysis of Three Major E-commerce Sales Models
Business Mode Analysis－Taobao (C2C)
Business Mode Analysis－Tmall (B2C)
Business Mode Analysis－JD (B2B2C)
Comparison of LED Lighting Product Amount in Four B2C Platforms
TMALL.COM
JD.COM
SUNING.COM
DANGDANG.COM
AMAZON.COM
- Company Profile
- Charging Standard
- Documents Required
- Logistics System
- Promotion
Comparative Analysis of Chinese Major E-commerce Platforms
Introduction of Major Payment Processes and Platforms
Comparative Analysis of Major Logistics Systems for Chinese E-commerce

Chapter 4 Chinese Lighting E-commerce Development Trend

Chinese Lighting E-commerce Development Trend
Chinese Lighting E-commerce Market Scale and Growth Trend
Proportion Analysis of Chinese Lighting Online Shopping Channel
Analysis of Chinese Lighting E-commerce Market Structure in 2014
Distribution of Lighting Products Sellers and Buyers Network-wide (Taobao + Tmall)
Analysis of Lighting Products Consumers' Gender and Age
Analysis of Lighting Products Purchased Time and Client Source
Transaction Volume of Light Source Products and Luminaires on Taobao in 2014
Transaction Volume of Light Source Products and Luminaires on Tmall in 2014

Chapter 5 Consumers Behavior Survey on Chinese Lighting E-commerce Market

Introduction
Analysis of Chinese Consumers' Lighting Brand Image
Analysis of Chinese Consumers' Lighting Brand Awareness
Approaches of Chinese Consumers Gathering Lighting Products Information
Consumer Acceptance of Network Platform Obviously Increased
Market Share Analysis of Major Lighting Brands in China
Proportion Analysis of Consumers willing to Buy LED Lights through Network Platform
Analysis on Key Factors Attracting Consumers to Purchase Lighting Products Online
Role Analysis of Consumers When Buying Lighting Products
Model Analysis of Consumers' Decision to Purchase Lighting Products
Consumer Satisfaction Analysis of Lighting Product Brands
Analysis on Consumer Concerned Factors When Buying Lighting Products and the Brand Most Likely to be Purchased Next Time
Analysis of Reasons Why Consumers Refusing to Purchase Lighting Products Online
Analysis of Mainstream E-commerce Platforms Where Consumers Purchasing Lighting Products and Shopping Situation

Chapter 6 Popular Brands and Hot-selling Products in Chinese Lighting E-commerce Market

Analysis of Major Lighting E-commerce Brands and Hot-selling Products
Market Share of Lamps and Luminaires in Tmall in 2014
Market Structure of Lamps and Luminaire Products
Single Lamp / Bulb, Tube, Down Light, Ceiling Light
- Top Ten Products in Terms of Network-wide Transaction Amount in 2014
- Product Features
- Unit Transaction Price Distribution
- Gender and Age Characteristics of Buyers
- Geographical Distribution of Buyers
- Geographical Distribution of Sellers

Chapter 7 Case Study of Lighting Brands’ E-commerce Channel

Case A: Philips Lighting
Case B: NVC Lighting
Case C: Opple Lighting
Case D: Panasonic Lighting
Case E: AOZZO
Critical Success Factors Analysis
- Light Source Products - Lamp /Tube; Luminaire Products - Down Light / Ceiling Light
- Hot-selling Products Distribution
- Unit Selling Price Distribution
- Age and Gender Distribution of Buyers
- Geographical Distribution of Buyers
- Geographical Distribution of Sellers

If you would like to know more details , please contact:
Joanne Wu +886-2-7702-6888 ext. 972 joannewu@trendforce.com

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