Philips Outlines Egypt Market Strategy for 2015

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Having established a foothold in the Egyptian market, Tamer Abol Ghar, CEO of Philips North East Africa, recently spoke Egypt media Daily News about the company’s plans for 2015.

Below is a summary of the major points from the interview:

Philips will continue to invest in building its brand equity and brand awareness in the Egyptian market.
Strive to maintain its status as a partner of choice for B2B and B2G (Business to Government) stakeholders, to build vital infrastructures across Egypt healthcare and lighting sector.
Seeking local manufacturing investment opportunities.
Continue to promote solar LED technology in the region.

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