(Author: Ivan Lin, Editor-in-Chief, Content Development Department, TrendForcehttp://Translator: Judy Lin, Chief Editor, LEDinside)

Higher living standards in the modern world has transformed luminaires from a simple light source, to a lighting device that provides mood setting ambient lighting, visual stimulation, create a comfortable environment lit with soft light beams. These developments are making secondary optic designs in luminaires increasingly important, Taiwan-based Chung Kuang Optics (CKO) which specializes in the art of lighting designs, assisted manufacturers in their international branding strategies to make premium products. The company’s investments to build a new facility in 2017 has also caught industry attention.

CKO is a LED lighting secondary optics manufacturer, whose products are primarily applied in commercial lighting, residential lighting, indoor lighting, streetlighting, construction and architectural lighting market sectors. The company is actively participating in many international LED lighting exhibitions to promote its products, and has become one of the biggest Taiwanese optic product exporters.

Chung Kuang Optics (CKO) booth crowded with people. (LEDinside)

Even though the LED lighting market experienced a downturn in 2016, due to the stronger US dollar, waning European economy, and slowdown in emerging market economic growth, the company’s developments in the European and U.S. market led to the company’s overall steady revenue growth. The company’s released new unique and innovative products on the market to increase product loyalty from clients, while seeking out new markets to generate new revenue drivers.

Aside from spending many years in European and U.S. markets, the company also observed Chinese manufacturers rising lighting product standards. More ambitious Chinese manufacturers are venturing into oversea markets, and these companies are using optics with uniform lighting, which CKO has received large lighting manufacturers orders.

The global smart lighting market growth will accelerate from 2016 to 2020, with revenue soaring from US $2.35 billion to US $13.43 billion during this time frame, estimated LEDinside. To meet global demands, CKO upholds a positive outlook for LED applications, and will be investing NT $150 million (US $4.72 million) in 2017 to expand its manufacturing facilities, expecting to complete constructions by early 2018. It is estimated the company will be able to double and even triple its revenues during this time.

CKO insists on strictly regulating its R&D product quality, break from conventional thinking models, and reposition itself from price sensitive practices on the market to prioritize added product value to improve its global brand value.