• A sharper image and a new strategic direction for REISS

• Positioning as a specialist in “extreme lighting” within the Zumtobel Group

• Website relaunch part of the new positioning 

Following its new slogan “When lighting gets tough”, REISS is positioning itself internationally as the preferred point of contact for lighting in extreme environments. Since 1999, the traditional lighting brand REISS is part of the Zumtobel Group and is focusing on lighting solutions for heavy industrial, hazardous and extreme applications. REISS has expanded its product portfolio in order to be able to offer solutions that are appropriate for any requirement in these segments. This business transformation is also reflected in its re-designed website.

(Image: the Zumtobel Group)

REISS focuses on the tough and extreme

REISS looks back on a long history in the lighting industry. With this transformation, the brand is positioning itself as a specialist in lighting solutions that are suitable for use in the most challenging situations. The message to the market is clear: REISS is the reliable partner for lighting solutions, no matter how demanding and difficult the area of application. Its new products meet demanding quality standards, are anti-vandal, explosion-proof and resistant to extreme temperatures, moisture and corrosion. To ensure even better levels of customer service, REISS is sold and serviced by the Zumtobel Group sales channels throughout the world. In addition, the product management team has been expanded in order to bring new solutions to the market even faster.

(Image: the Zumtobel Group)

Strategic restructuring with customer focus

Pedro Rego, Vice President and Managing Director of REISS, is driving the transformation of the brand’s strategic direction. His aim is to establish REISS internationally as the market leader and recognized expert in “extreme lighting”.

(Image: the Zumtobel Group)

“REISS begins where others end. We deliver top light performance, high product reliability and superb total cost of ownership. At REISS, we work every day with and for our customers. Using our specialist knowledge we offer the ideal and fit for purpose solution for each application, no matter how extreme the conditions are. With a truly global market coverage, we support our customers, before, during and after the product’s installation”, says Pedro Rego.