Sansi North America (SNA) Displays, a manufacturer of custom LED display and lighting solutions, provided an integrated LED display system for MSG Networks. The project included four same-sized video screens and curved LED-backlit channel letters for the MSG Networks brand.

The project site, located at 11 Penn Plaza (southeast corner of 7th Avenue and 32nd Street), is across the street from Madison Square Garden and Penn Station. The high-rise is also home to Macy's and AMC Networks.

SNA Displays integrated LED display system installed for MSG Networks, New York City (Image: SNA Display)

The bustling intersection is visited by up to one million people per day.

"These new video displays create another high-impact vehicle to showcase our brands, content, studios and partners," said Andrea Greenberg, president and CEO, MSG Networks. "This will be a great opportunity to promote our award-winning content to a million people that pass by every day."

SNA Displays provided the four LED S|Video™ displays mounted outside of the building's tall windows. Each single-faced video screen is 9'5" x 9.5" and 432 x 432 pixels. The display system includes a total of nearly 750,000 pixels.

The display installation is the first in New York City to employ exterior video screens with a 6.67 mm pixel pitch, meaning the center of each pixel is less than a quarter-inch from an adjacent pixel. With such a high pixel density, MSG Networks is able to produce crisp, clear content on a relatively small canvas.

"We are proud to be the first company in New York City with dynamic displays of this technology and clarity," said Gerard Passaro, MSG Networks' senior vice president, network and technical operations.

The project also called for "MSG NETWORKS" channel letters backlit with LED lighting technology. There are two sets of the branding signage, both of which extend from the building and curve towards a point about 20' from the building. The channel letters are positioned 12 feet above grade and are fully integrated into the display system, allowing MSG Networks to adjust its branding element to complement the content on the LED displays.

"We were honored to have been chosen to work with MSG Networks on this project," said Dennis Hickey, president of SNA Displays. Hickey, a product of New York State, moved the company to the heart of Times Square in 2015 to better meet the demands of the Times Square market. "I've watched games on MSG Networks my entire life, so I was excited to have the opportunity to work with their team. We look forward to a long partnership."

SNA Displays employed Landmark Signs to build the project's channel letter signage and install the display system.