According to the latest research report of LEDinside 「2019 Global LED Video Wall Market Outlook - Cinema, Rental Market and Price Trend」, as the demand for LED display in markets including rental market, HDR market application, retail and meeting room boosts, global LED display market scale in 2022 is expected to stand at USD 9.349 billion with a CAGR of 12% during 2018 to 2022. Thereinto, that of indoor fine pitch display in 2018 is expected to be up to USD 1.997 billion with a y-o-y growth of 39% and its CAGR during 2018 o 2022 will reach 28%, which is driven by the continuous development of ultra-fine pitch display in the future.

Base on the application of LED fine pitch display, it can fall into six categories: broadcasting (studio), security & control room, corporate & education (company meeting room, school and training institute classroom, etc), retail (high-end retail, shopping mall), public area & transport (airport, metro, public square), hospitality & entertainment & theater (cultural and recreational centers like hotel and theater). Retail and hospitality & entertainment & theater are expected to achieve obvious growth.

As fine pitch display technology gets increasingly matured, the pixel pitch of outdoor display also tends to become smaller and finer. Due to relatively low cardinality, market scale in 2022 is expected to be around USD 521 million and the CAGR during 2018 to 2022 will come to 35%.

HDR Display Market Includes Cinemas, Home Theaters, Bars and Theme Parks

There are three major development trends on the cinema market, including old equipment replacement tide, market and product differentiation positioning, and operation and fund effective management.

In terms of replacement market, laser light sources have advantages in brightness, product lifespan and color saturation. 30,000lm 4K RGB laser projector will become the key product of the five-year high-end projection market.

New cinema installation market emphasizes market segment and product differentiation positioning. Premium cinemas are defined to provide high quality images, immersive image display and immersive sound effects. In terms of image display, high-definition cinemas will be the market for projector manufacturers and LED display manufacturers to compete. Compared to the total price of 4K RGB laser projector with screen (USD 100,000), the price of LED display product is much higher, and the future trend is likely to shift towards P1.9 high precision display.

Source:RealD LUXE (Left) & Samsung Onyx Cinema LED (Right) 

Cinema adopts fine pitch digital display. The frame rate issues can potentially be resolved through the display as well to enhance the enjoyment of audio and video. The brightness of the images viewed by each seat is uniform, and even the quasi-3D function can be achieved. In the future, naked eye 3D technology can bring different business opportunities for displays in the cinema market.

3D glasses include shutter and polarizer. When adopting shutter 3D Technology, the brightness of picture will reduce slightly, but the overall picture’s clarity won’t decrease. In terms of LED display with shutter 3D technology, pixels can remain consistent with 2D images, but the frame rate needs to be accelerated, which is precisely the advantage of LED display.

Source: Samsung Onyx Cinema LED

On the other hand, Sony’s Crystal Micro LED display received a lot of market attention. It has several edges- wide viewing angle, high contrast, better image quality, and is able to integrate seamlessly with other identical modules, especially needed at locations such as showrooms, museums, and cinemas. At ISE 2018, SONY showcased LED cinema in the exhibition, and also stressed the determination to promote the LED display into the cinema.

LEDinside’s research points out that traditional display and LCD makers have prioritized the development of Micro LED displays and have planned to enter LED ultra-fine pitch display market by cooperation and alliance. It is believed that LED fine pitch display will enter the high-end niche market in the next three years when advanced technology becomes mature.

Source: SONY Crystal LED

Rental Market Steadily Grows within Next Five Years

Due to the large number of sports in the world in double years (such as 2014, 2016, 2018), the electoral activities have driven demand in the rental market. With the increase in the demand for flexible assembly and the trend of smaller pitches on the display screen, it is estimated that the rental market will show a relatively stable growth in the next five years.

LED Digital Display Product Price Analysis

The price of display products is subject to four key factors, including brand, warranty, reliability and tender price, which interact with each other. Even though manufacturers announce the products in same pixel pitch, the prices will be diverse, mainly resulting from the difference in product quality and reliability. The branded manufacturers provide more installation assurance, after-sales service and product warranty, especially the product warranty, international manufacturers offer longer warranty period than Chinese manufacturers, and they provide quick maintenance service; therefore, their products are with higher prices. Moreover, the tender also is one of the major factors influencing the price, and the prices of tenders about different applications and for different purposes vary greatly.

Author Joanne / LEDinside

2019 Global LED Video Wall Market Outlook-Cinema, Rental Market and Price Trend
Release Date: 01 September 2018
Format: PDF
Language: Traditional Chinese / English
Page: 205

Chapter I. Display Market Trend and Analysis
Chapter II. Micro LED Display Technology Trend
Chapter III. HDR and Cinema Market Trend
Chapter IV. Analysis of LED Display Price
Chapter V. LED Display Rental Market
Chapter VI. Display Manufacturer Strategy
Chapter VII. LED Manufacturer Business Strategies
Chapter VIII. Display Driver IC Market and Player Strategies

Chapter I. Display Market Trend and Analysis

 Digital Display Market Supply Chain and Requirement
 2018-2022 Global LED Display Market Scale Analysis
 2017-2018 (F) LED Display Player Market Share Analysis
 2018-2022 Global Fine Pitch Display Market by Pitch
 2017-2018 (F) LED Fine Pitch Display Player Market Share Analysis
 2017-2018 (F) Fine Pitch Display Market by Region
 2017-2018 (F) Chinese LED Digital Player Shipment
 2017 Chinese LED Digital Player Revenue and Shipment Analysis
 2017-2018 (F) Global Fine Pitch Display Market by Application
 LED Display in Broadcast Market Growth Factors
 LED Display in Security & Control Room Market Growth Factors
 LED Display in Corporate & Education Market Growth Factors
 LED Display in Public Area and Transport Market Growth Factors
 LED Display in Retail Market Growth Factors
 LED Display in Hospitality & Entertainment Market Growth Factors

Chapter II. Micro LED Display Technology Trend

 Micro LED Display Advantages
 Micro LED Display and Fine Pitch LED Display- Cost Analysis
 Micro LED Display Technology Overview Analysis
u Chip and Package Size Development Trend
u RGB LED Chip Technology Analysis
u Drive and Backplane Technological Requirements
u Drive and Backplane Design Trend Requirements
 Samsung Electronics v.s. LG Electronics Step in Micro LED Display
 SONY
u Crystal Micro LED Display First Generation Product
u Crystal Micro LED Display Second Generation Product
 Display Players and LCD Players Step in Micro LED Display

Chapter III. HDR and Cinema Market Trend

 HDR Display Application Environment
 Projector and LED Display Long-Term Target Market

3.1 Cinema Market Trend

 2006-2026 Cinema Market Development Trend
 Cinema Three Major Development Trends
 2018-2020 Projector Replacement Market Trend
 Premium Cinema Definition
 2018-2020 Premium Cinema Market Demand

3.2 Cinema Display and Sound Effect Market Requirements

 Cinema Market Image Display and Sound Effect Requirements
 Cinema DCI Regulation and HDR10+
 HDR10+ Specifications Approach Dolby Vision
 Impact of HDR10+ Specifications on LED and Driver IC Market

3.3 LED Display and Projection Market Opportunities

 LED Display Opportunities and Challenges in Cinema Market
 2020 Cinema Screen Size Market Trend
 LED Display in Cinema Design Process and Future Market Trend
 LED Display with 3D Cinema Opportunities
 2018 Projection and LED Display Market Scale
 Projection and LED Display Products Price Analysis
 Chinese Cinema Chain Market Strategy

Chapter IV. Analysis of LED Display Price

 Four Key Factors Influencing the Price of Display Products
 LED and LCD Display Price Analysis- By Pixel Pitch
 P2.5 LED Display Price Analysis
 P1.9 LED Display Price Analysis
 P1.6 LED Display Price Analysis
 P1.2 LED Display Price Analysis
 P0.8 and P0.9 LED Display Price Analysis

Chapter V. LED Display Rental Market

 Equipment Rental Market
 2018-2022 LED Display Rental Market Scale
 Main Image Display Equipment Rental Players- Business Model
 Image Display Equipment Rental Market for LED Display- Four Major Rental Requirements
 Main Image Display Equipment Rental Players- North America Manufacturers
 Main Image Display Equipment Rental Player- European Manufacturers
 Main Image Display Equipment Rental Player- Taiwanese Manufacturers

Chapter VI. Display Manufacturer Strategy

 22 Companies Revenue
 Product and Market Strategy

Chapter VII. LED Manufacturer Business Strategies

u 7.1 2018-2021 Display LED Market Value and Volume Analysis
u 7.2 Display LED Product Specifications and Price Trend
u 7.3 Display LED Capacity and Supply Chain Analysis
u 7.4 Indoor Fine Pitch Display LED Technology
u 7.5 Outdoor Fine Pitch Display LED Technology

Chapter VIII. Display Driver IC Market and Player Strategies

LEDinside comprehensively analyze LED video wall market trend and development, and expect readers could have an understanding and benefit their business. For further information, please kindly contact us.