Hisense is making OLED TVs now, but there's a serious catch

(Image credit: Hisense)

Although it might be known as delivering some of the best Mini-LED TVs in the market, Hisense is seemingly taking a new approach with an upcoming OLED TV slated to hit Europe this September.

The new display, known as the Hisense A85N, is equipped with HDR10+, Dolby Vision support, and a purported 1,000 nits of peak brightness. It uses LG Display’s WOLED panel, which should give it quite the edge against major competitors Sony and Samsung.

OLED tech isn’t exactly new for Hisense, as the display manufacturer does have several OLED TVs under its guise, they just aren’t available for purchase in the US — yet, that is. Preorders for European customers kicks off on September 2, not mere days ahead of its official reveal at IFA 2024 in Berlin.

Despite delivering some of the best TVs under $1,000, the Hisense A85N OLED TV will start at €1,600 (around $1,770) — which, to be fair, is quite respectable in the face of premium offerings like the $3,000 55-inch Samsung S95D.

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Hisense is making OLED TVs now, but there's a serious catch

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