Providing products with consistently high quality, excellent luminous efficacy, and high cost-effectiveness, ams OSRAM has become the top supplier candidate for high-end and new energy vehicles. ams OSRAM is dedicated to full-service optical solutions for automotive lighting and display, driver / occupant monitoring system, infrared sensing, and sterilization and disinfection. Thanks to its customers’ support, product advantages and wide industry customized experience, ams OSRAM always can satisfy its customers’ needs and seek innovative market opportunities. TrendForce was very honored to have an exclusive interview with Martin Wittmann, the senior director global product marketing of ams OSRAM, who shared the company’s latest product progress of 2024-2025.

Martin Wittmann, Senior Director Global Product Marketing of ams OSRAM

Providing products with consistently high quality, excellent luminous efficacy, and high cost-effectiveness, ams OSRAM has become the top supplier candidate for high-end and new energy vehicles. With the adoption of its new products among automakers, the company has enjoyed stable growth for the automotive LED revenue in 2024. The flagship products presented during the event this year included those for intelligent Micro LED LED ADB headlights (EVIYOS HD 25), Mini LED taillights (ALIYOS), intelligent ambient lights (OSIRE E3731i), a new generation of infrared LEDs with IR:6 chip technology, and a new high-power UV-C LED with 115mW (OSLON UV 3535).

Headlights: The EVIYOS HD 25 for Micro LED ADB headlights will be adopted by several car manufacturers in 2024. Featuring 25,600 pixels, the headlight can serve as an exterior welcome projector or for functional lighting.

Taillights: ams OSRAM has rolled out the ALIYOS technology, which enables ams OSRAM to apply Mini LEDs on a thin, flexible and transparent substrate. Connected by almost invisible metal traces, the Mini LEDs can be arranged with a large degree of freedom to form individually addressable segments of any shape. ams OSRAM is working with the world’s leading automotive Tier-1 suppliers and OEMs to explore the new possibilities in automotive interior and exterior lighting.

Intelligent Ambient Lights: ams OSRAM has released the OSIRE E3731i for intelligent ambient lighting, offering its Open System Protocol (OSP). The microcontroller sends commands and obtains status updates for each unit of the light to achieve highly precise color calibration and temperature compensation. Currently, the product is installed in the MIX (2024) vehicle model of ZEEKR, and is also likely to be adopted by the US and European car makers.

In-cabin sensing (DMS/OMS): In 2H24, ams OSRAM announced the latest IR:6 infrared LED chip technology. Compared to the previous chip generation, the IR:6 is boosting up to 35% more brightness and achieving up to 42% increase in efficiency. ams OSRAM adds a 920nm wavelength lighting functionality to this new technology while maintaining the general 850nm and 940nm wavelengths. ams OSRAM has introduced first versions for industrial and consumer applications (security and notebook facial recognition). After being approved by the AEC-Q102 standards, it will be introduced to automotive applications.

UV-C LED: The OSLON UV 3535 aims to meet the rising demand for mercury-free, high-efficiency UV-C treatment and disinfection solutions. With a peak wavelength of 265nm and high optical power of 115mW, the product features a strongly germicidal effectiveness and can kill bacteria comprehensively. According to TrendForce’s surveys, leading water treatment businesses hold that compared to UV lamps, UV LEDs have longer lifespan and simpler optical design. Therefore, when the WPE of UV LEDs reaches ≥10% with prices close to USD 0.1/mW, they are likely to be applied to industrial water treatment. After the optical power and product lifetime of UV-C LEDs reach the level of industrial/commercial use, they could possibly be introduced to the industrial/commercial flowing water sterilization market in 2026-2027.

Wittmann indicated that in response to market dynamic, ams OSRAM always well prepare the comprehensive product solutions and quick response the market needs. ams OSRAM is determined to expand its product portfolio and continue providing superb services for years to come.

Author: Joanne Wu, Senior Research Manager of TrendForce

TrendForce 2024 Global Automotive LED Market- Lighting and Display Product Trend

Release Date:
1. PDF (180 Pages)- 30 June 2024
2. EXCEL- 30 June 2024 and 31 December 2024
Languages: Traditional Chinese / English

TrendForce 2024 Infrared Sensing Application Market and Branding Strategies