Rain Technology, today unveiled its plans for the Consumer Electronics Show (CES 2025), taking place Jan. 7-10, 2025, in Las Vegas. See the company overview video with CEO Robert Ramsey, Ph.D., and Chief Scientist Michael Robinson, Ph.D., here.

What: Scientists at Rain Technology have made significant strides in improving visual privacy and optical performance of display systems, with over 700 patents filed in the display field. These innovations have significant implications for consumer, enterprise, retail, automotive, financial services, medical, and consumer electronics segments. At CES 2025, Rain Technology will be demoing these solutions:

• Switchable Privacy™, an embedded directional display that protects customers and organizations against visual hacking, fraud and identity theft. A switchable privacy medical kiosk solution will be demoed for the first time. Improved wide angle capabilities will also be shown, especially relevant for laptop, monitor, POS and ATM applications. See a video of Laptop Switchable Privacy in action here.
• No-Driver-Distraction™, an embedded display solution for automotive that uses Switchable Privacy to prevent driver distraction from the passenger’s use of in-cabin displays for entertainment. This solution meets evolving legislative safety standards. The CES demo also features privacy zones, allowing flexibility for the areas of the display which will be kept private.
• Display Screen Branding™, an embedded switchable display layer which allows branding or messaging to be directed to off-axis viewers of the screen.